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~person:"Valette-Florence, Pierre"
~subject:"Luxury goods"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
~type_genre:"Working Paper"
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Luxury goods
Social web
Brand management
17
Markenführung
17
Consumer behaviour
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16
Brand image
10
Markenimage
10
Luxusgüter
9
Brand
8
Markenartikel
8
Luxury
3
Rarity
3
Advertising effects
2
Beziehungsmarketing
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Brand heritage
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Celebrity endorsement
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Desirability
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Gesellschaft
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Product counterfeiting
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Society
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Brand Love
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Valette-Florence, Pierre
Ko, Eunju
17
Phau, Ian
17
Loureiro, Sandra Maria Correia
15
Rita, Paulo
9
Veloutsou, Cleopatra
9
Christodoulides, George
8
Hollebeek, Linda D.
8
Kapferer, Jean-Noël
8
Kunkel, Thilo
8
Seo, Yuri
8
Wiedmann, Klaus-Peter
8
Atwal, Glyn
7
Bang, Nguyen
7
Cova, Bernard
7
Guzman, Francisco
7
Hajli, Nick
7
Melewar, T. C.
7
Nagasawa, Shin'ya
7
Pitt, Leyland F.
7
Septianto, Felix
7
Dion, Delphine
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Kumar, Jitender
6
McLaughlin, Caitlin
6
Michaelidou, Nina
6
Park, Jungkun
6
Rather, Raouf Ahmad
6
Shimul, Anwar Sadat
6
Shukla, Paurav
6
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Harrigan, Paul
5
Heine, Klaus
5
Hennigs, Nadine
5
Husain, Rehan
5
Hyun, Sunghyup Sean
5
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Journal of business research : JBR
4
The journal of brand management : an international journal
2
The journal of product & brand management
2
Psychology & marketing
1
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ECONIS (ZBW)
9
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"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
2
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
3
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
4
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
5
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
6
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
7
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
8
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
9
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Saved in:
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