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~person:"Verhoef, Peter C."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
18
Konsumentenverhalten
18
Customer satisfaction
8
Customer value
8
Kundenwert
8
Kundenzufriedenheit
8
Marketing management
7
Marketingmanagement
7
Customer relationship management
4
Dienstleistungsqualität
4
Distribution channel
4
Service quality
4
Vertriebsweg
4
Brand management
3
Customer integration
3
Einzelhandel
3
Internet marketing
3
Kundenbindungsprogramm
3
Kundenintegration
3
Loyalty program
3
Markenführung
3
Marketing theory
3
Marketingtheorie
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Mobile communications
3
Mobilkommunikation
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Online-Marketing
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Retail trade
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Viral marketing
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Virales Marketing
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Brand image
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Customer loyalty
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Customer retention
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Data protection
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Datenschutz
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E-commerce
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Electronic Commerce
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Aufsatz in Zeitschrift
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35
Aufsatz im Buch
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English
35
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Verhoef, Peter C.
Han, Heesup
53
Kumar, V.
49
Hollebeek, Linda D.
44
Bruhn, Manfred
41
Homburg, Christian
39
Mattila, Anna S.
37
Gil Saura, Irene
35
Palmatier, Robert W.
32
Prentice, Catherine
31
Smith, Alan D.
31
Svensson, Göran
30
Herrmann, Andreas
28
Loureiro, Sandra Maria Correia
28
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Huber, Frank
23
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Rather, Raouf Ahmad
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wieseke, Jan
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Karjaluoto, Heikki
19
Khan, Imran
19
Sesé, F. Javier
19
So, Kevin Kam Fung
19
Ahn, Jiseon
18
Casidy, Riza
18
Gustafsson, Anders
18
Kim, Wansoo
18
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
4
Journal of marketing
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
Journal of retailing and consumer services
2
European management journal
1
Foundations and trends in marketing : FTMKT
1
Journal of business research : JBR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
Marketing letters : a journal of research in marketing
1
Universia business review : UBR
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ECONIS (ZBW)
35
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35
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1
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
2
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
3
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
4
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
5
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
6
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
7
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
8
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
9
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
10
No future without the past? : Predicting churn in the face of customer privacy
Holtrop, Niels
;
Wieringa, Jaap E.
;
Gijsenberg, Maarten J.
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 154-172
Persistent link: https://www.econbiz.de/10011671950
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