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~person:"Vrontis, Demetris"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Herkunftsbezeichnung
Konsumentenverhalten
Markenimage
Brand management
23
Markenführung
23
Consumer behaviour
13
Brand image
10
Beziehungsmarketing
8
Relationship marketing
8
Brand
5
Cyprus
4
Football
4
Fußball
4
Markenartikel
4
Professional sports
4
Profisport
4
Social Web
4
Social web
4
Sportmarketing
4
Sports marketing
4
Weinbau
4
Wine industry
4
Zypern
4
Ball game
3
Ballsport
3
Corporate reputation
3
Internet marketing
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Sport organization
3
Sportorganisation
3
branding
3
Basketball
2
Brand architecture
2
Brand equity
2
Cause-Related Marketing
2
Cause-related marketing
2
Communication
2
Customer satisfaction
2
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8
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2
Type of publication
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Article
17
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
17
Language
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English
17
Author
All
Vrontis, Demetris
Melewar, T. C.
45
Loureiro, Sandra Maria Correia
36
Phau, Ian
35
Bang, Nguyen
31
Diamantopoulos, Adamantios
30
Han, Heesup
30
Ko, Eunju
29
Guzman, Francisco
25
Keller, Kevin Lane
25
Romaniuk, Jenni
25
Sarkar, Abhigyan
24
Foroudi, Pantea
23
Gierl, Heribert
23
Khan, Imran
22
Merrilees, Bill
22
Veloutsou, Cleopatra
22
Fetscherin, Marc
21
Rahman, Zillur
21
Sung, Yongjun
21
Balmer, John M. T.
20
Christodoulides, George
20
Dawes, John
20
Hollebeek, Linda D.
20
Japutra, Arnold
20
Sattler, Henrik
20
King, Ceridwyn
19
Paul, Justin
19
Wiedmann, Klaus-Peter
19
Gupta, Suraksha
18
Pelsmacker, Patrick de
18
Valette-Florence, Pierre
18
Sarkar, Juhi Gahlot
17
Ekinci, Yuksel
16
Gil Saura, Irene
16
Kumar, Vikas
16
Rajagopal
16
Roper, Stuart
16
Sreejesh, S.
16
Wong, IpKin Anthony
16
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Published in...
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Journal of transnational management : the official journal of the International Management Development Association
3
The journal of brand management : an international journal
2
World review of entrepreneurship, management and sustainable development
2
Global business & economics review
1
International journal of internet marketing and advertising : IJIMA
1
Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
The marketing review
1
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Source
All
ECONIS (ZBW)
17
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
5
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
6
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
7
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
8
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
9
Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
Saved in:
10
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
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