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~person:"Vrontis, Demetris"
~subject:"Marketing"
~subject:"Relationship marketing"
~subject:"Werbepsychologie"
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Vrontis, Demetris
Kreutzer, Ralf T.
20
Esch, Franz-Rudolf
16
Lammenett, Erwin
15
Pepels, Werner
15
Bruhn, Manfred
13
Kotler, Philip
12
Neumann, Peter
12
Pelsmacker, Patrick de
12
Scott, David Meerman
12
Harrigan, Paul
11
Kumar, V.
11
Rosenstiel, Lutz von
11
Unger, Fritz
11
Hollebeek, Linda D.
10
Karlan, Dean
10
Zinman, Jonathan
10
Felser, Georg
9
Gierl, Heribert
9
Koschnick, Wolfgang J.
9
Mayer, Hans
9
Thaichon, Park
9
Belz, Christian
8
Conduit, Jodie
8
Fuchs, Wolfgang
8
Huber, Frank
8
Mullainathan, Sendhil
8
Verhoef, Peter C.
8
Wheeler, Alina
8
Ahuja, Vandana
7
Baack, Donald
7
Bauer, Hans H.
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Kitchen, Philip J.
7
Krishna, Aradhna
7
Kroeber-Riel, Werner
7
Loureiro, Sandra Maria Correia
7
Meffert, Heribert
7
Nufer, Gerd
7
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International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal for global business advancement : JGBA
1
Journal of customer behaviour
1
Journal of international management
1
Journal of marketing communications
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
8
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
3
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
4
B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris
;
Thrassou, Alkis
;
Amirkhanpour, Monaliz
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
Saved in:
5
Examining the role of cross-cultural factors in the international market on customer engagement and purchase intention
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of international management
28
(
2022
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013383455
Saved in:
6
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
7
Marketing public relations : a consumer-focused strategic perspective
Papasolomou, Ioanna
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Journal of customer behaviour
13
(
2014
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010384234
Saved in:
8
The impact of culture in TV advertising behaviour: an exploratory study in Southeast Asia
Vrontis, Demetris
;
Susanti, Andriani
;
Papasolomou, Ioanna
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 422-432
Persistent link: https://www.econbiz.de/10003771475
Saved in:
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