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~person:"Walkup, Brian R."
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Sponsoring
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Sponsorship
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Professional sports
3
Profisport
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3
Sports marketing
3
Aktionäre
2
Ankündigungseffekt
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event study
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Walkup, Brian R.
Bruhn, Manfred
40
Cornwell, T. Bettina
37
Jensen, Jonathan A.
28
Hermanns, Arnold
24
Nufer, Gerd
24
Woisetschläger, David
20
Mazodier, Marc
18
Breuer, Christoph
16
Cobbs, Joe
16
Grohs, Reinhard
16
O'Reilly, Norm
16
Scheinbaum, Angeline Close
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Carrillat, François A.
15
Lacey, Russell
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Quester, Pascale
13
Czarnitzki, Dirk
12
Koronios, Konstantinos
12
Grimpe, Christoph
11
Marwitz, Christian
11
Plewa, Carolin
11
Biscaia, Rui
10
Rumpf, Christopher
10
Astous, Alain d'
9
Backhaus, Christof
9
Bühler, André W.
9
Dietl, Helmut
9
Meenaghan, John A.
9
Cobbs, Joe B.
8
Johnston, Margaret A.
8
Ko, Yong Jae
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Schnittka, Oliver
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Spais, George S.
8
Thwaites, Des
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Bouchet, Adrien
7
Dalakas, Vassilis
7
Fleck-Dousteyssier, Nathalie
7
Glogger, Anton
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Kim, Yu Kyoum
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Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
5
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Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
2
Moving beyond traditional sponsorships : understanding the structure and dynamics of minority equity
sponsorship
agreements
Gur, Furkan Amil
;
Bouchet, Adrien
;
Walkup, Brian R.
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1762-1786
Persistent link: https://www.econbiz.de/10013401971
Saved in:
3
A dichotomy of sport sponsorships : does the nature of competition among sponsors matter?
Doellman, Thomas W.
;
Walkup, Brian R.
;
Bouchet, Adrien
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10013426060
Saved in:
4
Pre-empting the competition : how do shareholders view sponsorships in the sport apparel industry?
Bouchet, Adrien
;
Doellman, Thomas W.
;
Troilo, Mike
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 275-287
Persistent link: https://www.econbiz.de/10011734786
Saved in:
5
The impact of international football matches on primary sponsors and shareholder wealth
Bouchet, Adrien
;
Doellman, Thomas W.
;
Troilo, Michael
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 200-210
Persistent link: https://www.econbiz.de/10010526787
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