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~person:"Walsh, Gianfranco"
~subject:"Beziehungsmarketing"
~subject:"Preismanagement"
~subject:"Social Web"
~subject:"Virales Marketing"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Preismanagement
Social Web
Virales Marketing
Consumer behaviour
48
Konsumentenverhalten
48
Relationship marketing
12
Deutschland
11
Germany
11
Brand management
6
Markenführung
6
Customer satisfaction
5
E-commerce
5
Electronic Commerce
5
Kundenzufriedenheit
5
Brand
4
Brand image
4
Decision under uncertainty
4
Entscheidung unter Unsicherheit
4
Markenartikel
4
Markenimage
4
Market research
4
Marktforschung
4
Measurement
4
Messung
4
Cluster analysis
3
Clusteranalyse
3
Cultural identity
3
Customer service
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
Emotion
3
Information behaviour
3
Informationsverhalten
3
Innovation
3
Kulturelle Identität
3
Kundenservice
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Personality psychology
3
Persönlichkeitspsychologie
3
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15
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15
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English
11
German
4
Author
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Walsh, Gianfranco
Han, Heesup
47
Mattila, Anna S.
44
Hollebeek, Linda D.
32
Loureiro, Sandra Maria Correia
30
Grewal, Dhruv
26
Filieri, Raffaele
23
Balaji, M. S.
21
Dwivedi, Yogesh Kumar
21
Kumar, V.
21
Klaus, Philipp
20
Prentice, Catherine
20
Verhoef, Peter C.
20
Bang, Nguyen
19
Bilgihan, Anil
19
Das, Gopal
19
Rather, Raouf Ahmad
19
Gil Saura, Irene
18
Herrmann, Andreas
18
Hyun, Sunghyup Sean
18
Quach, Sara
18
Tanford, Sarah
18
Khan, Imran
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Karjaluoto, Heikki
16
Spann, Martin
16
Flavián Blanco, Carlos
15
Huber, Frank
15
Japutra, Arnold
15
Khare, Arpita
15
Ko, Eunju
15
Kumar, Vikas
15
Rita, Paulo
15
Vrontis, Demetris
15
Gustafsson, Anders
14
Keiningham, Timothy
14
Lemon, Katherine N.
14
Malthouse, Edward C.
14
Monroe, Kent B.
14
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European management journal
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Yearbook of marketing and consumer research
1
Zeitschrift für Energiewirtschaft : ZfE
1
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ECONIS (ZBW)
15
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15
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1
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
2
Customer ethnic bias in service encounters
Linzmajer, Marc
;
Brach, Simon
;
Walsh, Gianfranco
; …
- In:
Journal of service research
23
(
2020
)
2
,
pp. 194-210
Persistent link: https://www.econbiz.de/10012216633
Saved in:
3
The relationship between health- and fitness-related social media use and consumers' disordered eating
Schünemeyer, Vivienne
;
Walsh, Gianfranco
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012389102
Saved in:
4
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
5
Perceptions of group versus individual service failures and their effects on customer outcomes : the role of attributions and customer entitlement
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of service research : JSR
20
(
2017
)
2
,
pp. 188-203
Persistent link: https://www.econbiz.de/10011684846
Saved in:
6
The influence of service employees and other customers on customer unfriendliness : a social norms perspective
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Brach, Simon
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 827-847
Persistent link: https://www.econbiz.de/10011779535
Saved in:
7
The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Nguyen, Helena
;
Groth, Markus
;
Walsh, Gianfranco
; …
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1096-1109
Persistent link: https://www.econbiz.de/10010465120
Saved in:
8
Attitude contagion in consumer opinion platforms : posters and lurkers
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Electronic markets : the international journal on …
24
(
2014
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10010402521
Saved in:
9
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
Saved in:
10
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
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