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~person:"Warnaby, Gary"
~subject:"Place marketing"
~type_genre:"Article in journal"
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Warnaby, Gary
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1
Marketing the "city of smells"
Henshaw, Victoria
;
Medway, Dominic
;
Warnaby, Gary
; …
- In:
Marketing theory
16
(
2016
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011495031
Saved in:
2
What about the "place" in place marketing?
Warnaby, Gary
;
Medway, Dominic
- In:
Marketing theory
13
(
2013
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
Saved in:
3
Demarketing places : rationales and strategies
Medway, Dominic
;
Warnaby, Gary
;
Dharni, Sheetal
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 124-142
Persistent link: https://www.econbiz.de/10008841675
Saved in:
4
Conceptualizing the management and consumption of live music in urban space
Oakes, Steve
;
Warnaby, Gary
- In:
Marketing theory
11
(
2011
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10009419190
Saved in:
5
Towards a service-dominant place marketing logic
Warnaby, Gary
- In:
Marketing theory
9
(
2009
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10003920653
Saved in:
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