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~person:"Weinberger, Marc G."
~source:"econis"
~subject:"Außenwerbung"
~subject:"Geschlecht"
~subject:"Männer"
~subject:"advertising history"
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Außenwerbung
Geschlecht
Männer
advertising history
Humor
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Advertising effects
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Gewalt
4
Violence
4
Werbewirkung
4
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3
Werbung
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1989-2009
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Weinberger, Marc G.
Yoon, Hye Jin
5
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4
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2
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International journal of advertising : the quarterly review of marketing communications
2
Advertising and violence : concepts and perspectives
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
2
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
3
It's just a joke : violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 45-59)
.
2015
Persistent link: https://www.econbiz.de/10010498565
Saved in:
4
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
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