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~person:"Wetzels, Martin"
~subject:"Frankreich"
~subject:"Konsumentenverhalten"
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marketing
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Wetzels, Martin
Schröder, Carsten
21
Schmidt, Ulrich
19
Koulovatianos, Christos
18
Schroeder, Jonathan E.
16
Schroeder, Ted C.
16
Schröder, Hendrik
15
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Mahr, Dominik
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Trübswetter, Parvati
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Journal of service research
1
Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
1
Research memorandum / METEOR
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ECONIS (ZBW)
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Toward multisensory customer experiences : a cross-disciplinary bibliometric review and future research directions
Stead, Susan
;
Wetzels, Ruud
;
Wetzels, Martin
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013395979
Saved in:
2
Drivers of continuous usage : a consumer perspective on mobile payment service ecosystems
Ciuchita, Robert
;
Mahr, Dominik
;
Odekerken-Schröder, Gaby
- In:
Marketing and mobile financial services : a global …
,
(pp. 135-158)
.
2019
Persistent link: https://www.econbiz.de/10012003545
Saved in:
3
Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Oppen, Claudia van
;
Odekerken-Schröder, Gaby
;
Wetzels, …
-
2005
Persistent link: https://www.econbiz.de/10003082726
Saved in:
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