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~person:"Wiedmann, Klaus-Peter"
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Search: subject:"Product design"
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Produktgestaltung
7
Product design
6
Consumer behaviour
5
Konsumentenverhalten
5
Automotive industry
3
Brand management
3
Kfz-Industrie
3
Markenführung
3
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3
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3
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2
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Advertising
1
Anforderungsdefinition
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Automotive
1
Brand
1
Brand image
1
Brand logo
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Consumer inferences
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Customers
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Deutschland
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Driving safety
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Empirical method
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Empirische Methode
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England
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Eye-tracking
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Germany
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Innovation
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Kunden
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Kundenprofil
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Markenpolitik
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Wiedmann, Klaus-Peter
Herrmann, Andreas
21
Sosa, Manuel
17
Dell'Era, Claudio
15
Verganti, Roberto
15
Chhajed, Dilip
14
Thisse, Jacques-François
14
Anderson, Simon P.
13
Ulrich, Karl T.
13
Eichner, Thomas
12
Herstatt, Cornelius
12
Orth, Ulrich R.
12
Eppinger, Steven D.
11
Kohli, Rajeev
11
Chan, Tian Heong
10
Landwehr, Jan Rüdiger
10
Schreier, Martin
10
Spence, Charles
10
Baldwin, Carliss Y.
9
Dahl, Darren W.
9
Mihm, Jürgen
9
Toktay, L. Beril
9
Tsafarakis, Stelios
9
Bauer, Hans H.
8
Heitmann, Mark
8
Koenigsberg, Oded
8
Ludden, Geke
8
Moss, Gloria
8
Motta, Massimo
8
Niedderer, Kristina
8
Palma, André de
8
Rusnak, John
8
Serafeim, George
8
Trinh, Katie
8
Brown, Tim
7
Chen, Ying-Ju
7
Clune, Stephen
7
Huber, Frank
7
Koppelmann, Udo
7
Kumar, Minu
7
Loch, Christoph H.
7
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Gottfried Wilhelm Leibniz Universität Hannover
3
Springer Fachmedien Wiesbaden
1
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AutoUni-Schriftenreihe
1
Journal of business research : JBR
1
Journal of marketing communications
1
Schriftenreihe Marketing, Management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
7
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1
In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
2
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
3
Sensory imagery in advertising : how the senses affect perceived
product
design
and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
4
Brand logo symmetry and
product
design
: the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
5
Multisensory
product
design
: an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
6
Die Ermittlung von Kundenanforderungen und ihre Transformation in technologische Produktinnovationen in der frühen Phase der automobilen Produktentstehung
Pelka, Adam
-
2018
Persistent link: https://www.econbiz.de/10011806590
Saved in:
7
Produktbewertungen im Internet : eine empirische Studie zum Einfluss von Onlinerezensionen auf die Markenwahrnehmung und das Konsumentenverhalten
Wiedmann, Klaus-Peter
;
Behrens, Stefan
;
Materna, Jennifer
-
2011
Persistent link: https://www.econbiz.de/10009125226
Saved in:
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