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~person:"Wilbur, Kenneth C."
~subject:"Consumer behaviour"
~subject:"Television"
~type:"article"
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Consumer behaviour
Television
Advertising effects
4
Fernsehen
4
Fernsehwerbung
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Internet marketing
4
Online-Marketing
4
Television advertising
4
Werbewirkung
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advertising
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television
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media
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Wilbur, Kenneth C.
Kruse, Jörn
7
Evens, Tom
6
Beal, Virginia
4
Etayo, Cristina
4
Schellhaaß, Horst-Manfred
4
Tainsky, Scott
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Bates, Benjamin J.
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Bellman, Steven
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Cave, Martin
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De Marez, Lieven
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Forrest, David
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Holmes, Peter
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Klingler, Walter
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Romaniuk, Jenni
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Salaga, Steven
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Schreyer, Dominik
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Schuurman, Dimitri
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Sánchez-Tabernero, Alfonso
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Varan, Duane
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Waldfogel, Joel
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Waterman, David
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Woratschek, Herbert
3
Xu, Jie
3
Albarran, Alan B.
2
Anderson, Simon P.
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Bakshi, Madhupa
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Bayo-Moriones, Alberto
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Breuer, Christoph
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Brown, Allan
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Bruni, Luigino
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Buraimo, Babatunde
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Calzada, Joan
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Cawson, Alan
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Chae, Suchan
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Choi, Yung Kyun
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Chong, Alberto
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Christopherson, Susan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
4
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Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
2
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
3
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
4
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
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