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~person:"Wilbur, Kenneth C."
~subject:"Online-Marketing"
~subject:"Theorie"
~type_genre:"Article in journal"
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Online-Marketing
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Consumer behaviour
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5
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Wilbur, Kenneth C.
Gierl, Heribert
15
Hruschka, Harald
15
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Grewal, Dhruv
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Akram, Umair
9
Anderson, Simon P.
9
Gensler, Sonja
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Ghose, Anindya
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8
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8
Jerath, Kinshuk
8
Kannan, P. K.
8
Liberali, Guilherme
8
Mattila, Anna S.
8
Michaelidou, Nina
8
Okumus, Fevzi
8
Palma, André de
8
Sreejesh, S.
8
Thisse, Jacques-François
8
Urban, Glen L.
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Wu, Luorong
8
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7
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7
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Lusk, Jayson L.
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Journal of marketing
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1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and economics : QME
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How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
3
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
4
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
5
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
6
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
7
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
8
Distribution and market share
Wilbur, Kenneth C.
;
Farris, Paul W.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 154-167
Persistent link: https://www.econbiz.de/10010402349
Saved in:
9
Price advertising by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
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