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~person:"Wrigley, Cara"
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Beziehungsmarketing
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Digitalisierung
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Wrigley, Cara
Kollmann, Tobias
81
Heinemann, Gerrit
65
Wirtz, Bernd W.
57
Alt, Rainer
44
Martens, Bertin
43
Ockenfels, Axel
36
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Hackl, Franz
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Peitz, Martin
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Brynjolfsson, Erik
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Ghose, Anindya
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Haucap, Justus
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Shaw, Michael J.
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Chaffey, Dave
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Duch-Brown, Néstor
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Lammenett, Erwin
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Smith, Alan D.
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Baal, Sebastian van
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Rabinovich, Elliot
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Schubert, Petra
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Whinston, Andrew B.
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Chodak, Grzegorz
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Khosrowpour, Mehdi
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Meier, Andreas
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Nijkamp, Peter
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Waelbroeck, Patrick
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Wiedmann, Klaus-Peter
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Bandulet, Martin
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Benbasat, Izak
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Fritz, Melanie
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Business horizons
1
Journal of fashion marketing and management
1
Journal of retailing and consumer services
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ECONIS (ZBW)
5
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Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
2
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
3
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
4
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
5
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
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