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~person:"Yang, Bi"
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Consumer behaviour
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Yang, Bi
Mattila, Anna S.
239
Wirtz, Jochen
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Wu, Luorong
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Shin, Joongwon
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Yang, Wan
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Shuqair, Saleh
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Zhang, Lu
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Anna S. Mattila
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Herter, Márcia Maurer
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International journal of hospitality management
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ECONIS (ZBW)
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Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi
;
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
Saved in:
2
"Chef recommended" or "most popular"? : cultural differences in customer preference for recommendation labels
Yang, Bi
;
Mattila, Anna S.
- In:
International journal of hospitality management
86
(
2020
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012241525
Saved in:
3
How rational thinking style affects sales promotion effectiveness
Yang, Bi
;
Mattila, Anna S.
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012146209
Saved in:
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