"Chef recommended" or "most popular"? : cultural differences in customer preference for recommendation labels
Year of publication: |
2020
|
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Authors: | Yang, Bi ; Mattila, Anna S. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 86.2020, p. 1-5
|
Subject: | Cross-cultural | Expertise | Popularity | Recommendation labels | Self-construal | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Warenkennzeichnung | Product labelling | Kulturelle Identität | Cultural identity |
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