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~person:"Yoon, Sukki"
~subject:"United States"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
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Advertising
11
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Werbewirkung
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11
USA
7
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Yoon, Sukki
Lusk, Jayson L.
19
Jang, Soocheong
13
Han, Heesup
12
Tonsor, Glynn T.
12
Nayga, Rodolfo M.
11
Goldsmith, Ronald E.
10
Baghestani, Hamid
9
Kaiser, Harry M.
9
Lennon, Sharron J.
9
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8
Dong, Diansheng
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8
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7
Grewal, Dhruv
7
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7
Schroeder, Ted C.
7
Stavins, Joanna
7
Stewart, Hayden
7
Blankson, Charles
6
Bruwer, Johan
6
Clark, Ronald A.
6
Flynn, Leisa Reinecke
6
Janiszewski, Chris A.
6
Kemp, Elyria
6
Kim, Minjeong
6
Mattila, Anna S.
6
McCluskey, Jill J.
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Moschis, George P.
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Ryu, Kisang
6
Sun, Qin
6
Tanford, Sarah
6
Viscusi, W. Kip
6
Walker, Matthew
6
Yang, Kiseol
6
Allcott, Hunt
5
Becerra, Enrique P.
5
Burton, Scot
5
Calantone, Roger J.
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Psychology & marketing
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The journal of consumer marketing
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ECONIS (ZBW)
7
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1
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
2
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
3
Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea
Errmann, Amy
;
Seo, Yuri
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 495-511
Persistent link: https://www.econbiz.de/10012201497
Saved in:
4
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
5
Do negative consumption experiences hurt manufacturers or retailers? : the influence of reasoning style on consumer blame attributions and purchase intention
Yoon, Sukki
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 555-565
Persistent link: https://www.econbiz.de/10009778566
Saved in:
6
When intrusive can be likable : product placement effects on multitasking consumers
Yoon, Sukki
;
Choi, Yung Kyun
;
Song, Sujin
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 63-75
Persistent link: https://www.econbiz.de/10009241294
Saved in:
7
"Fish out of water" : understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective
Viswanathan, Madhu
;
Torelli, Carlos
;
Yoon, Sukki
; …
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 524-533
Persistent link: https://www.econbiz.de/10008772883
Saved in:
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