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~person:"Yoshida, Masayuki"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Glücksspiel"
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Search: subject_exact:"Gaelic Football"
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Yoshida, Masayuki
Humphreys, Brad R.
16
Schreyer, Dominik
15
Paul, Rodney J.
14
Franck, Egon
12
Weinbach, Andrew P.
11
Whelan, Karl
11
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10
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Biscaia, Rui
9
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9
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9
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Flepp, Raphael
6
Forrest, David
6
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Ko, Yong Jae
6
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Simmons, Robert
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Soebbing, Brian P.
6
Brandes, Leif
5
Braun, Sebastian
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Lock, Daniel
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Moore, Evan
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Sport management review
2
Corporate reputation review
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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1
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
2
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
3
The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.
;
Yoshida, Masayuki
;
Nakazawa, Makoto
; …
- In:
Corporate reputation review
24
(
2021
)
2
,
pp. 76-94
Persistent link: https://www.econbiz.de/10012500232
Saved in:
4
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
5
Who is more influenced by customer equity drivers? : a moderator analysis in a professional soccer context
Yoshida, Masayuki
;
Gordon, Brian
- In:
Sport management review
15
(
2012
)
4
,
pp. 389-403
Persistent link: https://www.econbiz.de/10009627406
Saved in:
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