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~person:"Zhang, James J."
~subject:"Sponsoring"
~subject:"Sports economics"
~type_genre:"Aufsatz in Zeitschrift"
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Zhang, James J.
Jensen, Jonathan A.
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International journal of sports marketing & sponsorship
2
International journal of sport management and marketing : IJSMM
1
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1
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
2
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
3
Sport business in China
Zhang, James J.
(
ed.
);
Liu, Dongfeng
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011695462
Saved in:
4
Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship : development of a theoretical framework
Chen, Kenneth K.
;
Zhang, James J.
- In:
Sport management review
14
(
2011
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009160478
Saved in:
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