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~person:"Zhou, Kevin Zheng"
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Marketing management
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Zhou, Kevin Zheng
Kotler, Philip
88
Bruhn, Manfred
83
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
48
Sheth, Jagdish N.
42
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Backhaus, Klaus
31
Becker, Jochen
30
Tomczak, Torsten
29
Vrontis, Demetris
29
Albers, Sönke
28
Kitchen, Philip J.
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Kuß, Alfred
26
Berndt, Ralph
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
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Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
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Rajagopal
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Schultz, Don E.
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Fritz, Wolfgang
20
Hult, G. Tomas M.
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Journal of business research : JBR
4
Journal of international marketing
1
Journal of strategic marketing
1
The Cornell School of hotel administration handbook of applied hospitality strategy
1
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ECONIS (ZBW)
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Does customer participation hurt new product development performance? : customer role, product newness, and conflict
Wang, Liwen
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
;
Li, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 246-259
Persistent link: https://www.econbiz.de/10012238058
Saved in:
2
How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
Saved in:
3
Strategic consensus of market orientation : a transitional economy perspective
Bao, Yeqing
;
Fong, Eric
;
Landry, Timothy D.
;
Zhou, …
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 364-378
Persistent link: https://www.econbiz.de/10011405837
Saved in:
4
External learning, market dynamics, and radical innovation : evidence from China's high-tech firms
Bao, Yongchuan
;
Chen, Xiaoyun
;
Zhou, Kevin Zheng
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10009562044
Saved in:
5
Customer orientation or competitor orientation : which marketing strategy has a higher payoff for hotel brands?
Dev, Chekitan S.
;
Zhou, Kevin Zheng
;
Brown, James R.
; …
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 263-272)
.
2010
Persistent link: https://www.econbiz.de/10008667136
Saved in:
6
How foreign firms achieve competitive advantage in the Chinese emerging economy : managerial ties and market orientation
Li, Julie Juan
;
Zhou, Kevin Zheng
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 856-862
Persistent link: https://www.econbiz.de/10009238389
Saved in:
7
Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng
;
Brown, James R.
;
Dev, Chekitan S.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
Saved in:
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