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~person:"Zhou, Liying"
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Search: subject_exact:"Consumer behaviour"
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Consumer behaviour
10
Konsumentenverhalten
10
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Customer satisfaction
2
Kundenzufriedenheit
2
Online retailing
2
Online-Handel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Social Web
2
Social web
2
Beschwerdemanagement
1
Brand
1
Brand equity
1
China
1
Collaborative consumption
1
Complaint management
1
Consumer happiness
1
Corporate disclosure
1
Customer retention
1
Designation of origin
1
Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Emoji meaning multipleness
1
Fake followers
1
Familiarity
1
Follower number
1
Gender
1
Gender studies
1
Geschlecht
1
Geschlechterforschung
1
Herkunftsbezeichnung
1
Human-face emoji
1
Influencer
1
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English
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Zhou, Liying
Han, Heesup
115
Belk, Russell W.
113
Grunert, Klaus G.
100
Mattila, Anna S.
97
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
84
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
Gröppel-Klein, Andrea
49
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Journal of business research : JBR
4
International journal of consumer studies
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of financial engineering
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
10
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1
Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang
;
Ran, Yaxuan
;
Wu, Banggang
;
Wang, Valerie …
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
Saved in:
2
Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
3
Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Zhang, Jin
;
Li, Xinmai
;
Wu, Banggang
;
Zhou, Liying
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 865-881
Persistent link: https://www.econbiz.de/10014428182
Saved in:
4
Shared but unhappy? : detrimental effects of using shared products on psychological ownership and consumer happiness
Zhao, Taiyang
;
Lu, Yan
;
Wang, Valerie Lynette
;
Wu, Banggang
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014468565
Saved in:
5
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
6
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
7
The influence of emoji meaning multipleness on perceived online review helpfulness : the mediating role of processing fluency
Wu, Ruijuan
;
Chen, Jiuqi
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
Journal of business research : JBR
141
(
2022
),
pp. 299-307
Persistent link: https://www.econbiz.de/10013168060
Saved in:
8
How social distance affects the intention and behavior of collaborative consumption : a study based on online car-hailing service
Huang, Lu
;
Li, Yuan
;
Huang, Xing
;
Zhou, Liying
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581880
Saved in:
9
Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu
;
Zhou, Liying
- In:
International journal of financial engineering
8
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012654694
Saved in:
10
Perceived information transparency in B2C e-commerce : an empirical investigation
Zhou, Liying
;
Wang, Weiquan
;
Xu, Jingjun
;
Liu, Tao
;
Gu, …
- In:
Information & management : the internat. journal of …
55
(
2018
)
7
,
pp. 912-927
Persistent link: https://www.econbiz.de/10011931904
Saved in:
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