Laila, Nisful; Wan Azman Saini Wan Ngah - In: Cogent business & management 11 (2024) 1, pp. 1-22
This study presents a bibliometric analysis of digital marketing research within small and medium-sized enterprises … commerce, marketing, digital transformation, costs and Covid-19, offering insights into future research directions. Despite its … digital marketing in SMEs, highlighting critical areas for future exploration and development. …