Siddique, Sehrash; Rajput, Amer - In: Future Business Journal 8 (2022), pp. 1-13
of female fashion clothing brands. Conceptualized research framework is empirically tested through utilization of Smart … PLS. Data are collected through questionnaire survey from 313 female consumers of fashion clothing brand with convenience … indirectly associated with brand jealousy for female fashion clothing brands. Brand love in association with brand jealousy …