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~source:"econis"
~subject:"Brand image"
~subject:"Kaufentscheidung"
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Journal of marketing theory and practice
29
Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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1
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
Saved in:
2
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
3
Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
Hajdas, Monika
;
Radomska, Joanna
;
Szpulak, Aleksandra
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 470-489
Persistent link: https://www.econbiz.de/10014426274
Saved in:
4
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
5
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
6
Eric is bad, but Erica is worse : greater negativity bias toward female brands
Ozcan, Timucin
;
Hair, Michael
;
Hattat, Ahmet M.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 300-315
Persistent link: https://www.econbiz.de/10014299428
Saved in:
7
The effects of dual branding rumors on consumers’ national and store brand evaluations
Cascio, Allyn
;
Waites, Stacie F.
;
Moore, Robert
;
Moore, …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10014301290
Saved in:
8
The mediating role of Brand Engagement in the Self-Concept (BESC) in explaining consumer response : a meta-analytic review
Vieira, Valter Afonso
;
Liu, Richie L.
;
Mello, Victor …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 97-114
Persistent link: https://www.econbiz.de/10013483442
Saved in:
9
Forgiveness and redemption : a study on the impact of employees' participation in the restoration of corporate brand image in a crisis
Feng, Jiao
;
Lyu, Jing
;
Li, Hui
;
Lu, Qiang
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10013204878
Saved in:
10
Heavy social networking and online compulsive buying : the mediating role of financial social comparison and materialism
Saeed Pahlevan Sharif
;
She, Long
;
Yeoh Ken Kyid
;
Navaz …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 213-225
Persistent link: https://www.econbiz.de/10013358769
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