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~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Online-Marketing
Service quality
Social web
Consumer behaviour
50,142
Konsumentenverhalten
50,127
Relationship marketing
6,910
Beziehungsmarketing
6,909
Brand management
5,888
Markenimage
5,465
Customer satisfaction
4,662
Kundenzufriedenheit
4,661
Online retailing
4,092
Online-Handel
4,092
Dienstleistungsqualität
3,682
Social Web
3,671
Theory
3,605
Theorie
3,599
Internet marketing
3,569
Brand
3,229
Markenartikel
3,180
USA
2,972
United States
2,964
Einzelhandel
2,952
Retail trade
2,950
Advertising effects
2,746
Werbewirkung
2,746
Emotion
2,591
E-commerce
2,524
Electronic Commerce
2,511
Viral marketing
2,277
Virales Marketing
2,277
Experiment
2,219
Advertising
2,137
Werbung
2,111
Confidence
1,978
Vertrauen
1,975
Preismanagement
1,666
Pricing strategy
1,666
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1,421
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14,616
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58
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2
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14,654
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875
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875
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395
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395
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362
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286
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286
Thesis
236
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145
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145
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127
Sammelwerk
127
Aufsatzsammlung
99
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66
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53
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48
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48
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28
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28
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15
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15
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11
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11
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10
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Han, Heesup
55
Loureiro, Sandra Maria Correia
39
Mattila, Anna S.
34
Phau, Ian
34
Hollebeek, Linda D.
33
Diamantopoulos, Adamantios
28
Ko, Eunju
28
Bang, Nguyen
27
Filieri, Raffaele
26
Prentice, Catherine
26
Dwivedi, Yogesh Kumar
25
Jang, Soocheong
24
Sarkar, Abhigyan
24
Melewar, T. C.
23
Paul, Justin
23
Pelsmacker, Patrick de
23
Sreejesh, S.
23
Quach, Sara
22
Septianto, Felix
22
Dens, Nathalie
21
Guzman, Francisco
21
Japutra, Arnold
21
Veloutsou, Cleopatra
21
Balaji, M. S.
20
Bilgihan, Anil
20
Hyun, Sunghyup Sean
20
Park, Jungkun
20
Vrontis, Demetris
20
Wu, Luorong
20
Ahn, Jiseon
19
Flavián Blanco, Carlos
19
Hanks, Lydia
18
Khan, Imran
18
Rather, Raouf Ahmad
18
Wong, IpKin Anthony
18
Ekinci, Yuksel
17
Johnson, Lester W.
17
Klaus, Philipp
17
Law, Chun Hung Roberts
17
Rita, Paulo
17
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Deutscher Dialogmarketing Verband
6
Springer Fachmedien Wiesbaden
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
American Marketing Association
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Markendialog <12, 2008, Berlin>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
787
Journal of retailing and consumer services
701
The journal of product & brand management
312
International journal of hospitality management
307
The journal of brand management : an international journal
299
Psychology & marketing
192
Asia Pacific journal of marketing and logistics
166
Journal of marketing communications
166
International journal of internet marketing and advertising : IJIMA
153
Journal of travel and tourism marketing
138
The journal of services marketing
134
International journal of contemporary hospitality management
131
Cogent business & management
130
European journal of marketing : EJM
128
International journal of advertising : the review of marketing communications
127
Journal of hospitality marketing & management
125
Marketing intelligence & planning
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
112
Journal of international consumer marketing
111
International journal of consumer studies
108
Journal of promotion management : innovations in planning and applied research
107
Journal of strategic marketing
106
Journal of marketing
102
Journal of the Academy of Marketing Science
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The service industries journal
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
97
International journal of electronic marketing and retailing : IJEMR
96
Journal of marketing management : MM
93
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
Technological forecasting & social change : an international journal
91
The journal of consumer marketing
91
Journal of internet commerce
90
Journal of global marketing
89
Tourism management : research, policies, practice
88
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
86
Marketing letters : a journal of research in marketing
86
Journal of fashion marketing and management
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
79
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ECONIS (ZBW)
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14241
"Taste great or more fulfilling" : the effect of brand reputation on consumer social responsibility advertising for Fair Trade Coffee
Obermiller, Carl
;
Burke, Chauncey
;
Talbott, Erin
; …
- In:
Corporate reputation review : an international journal
12
(
2009/10
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10003870146
Saved in:
14242
An integrated model of customer loyalty : an empirical examination in retailing practice
Chen, Yen-chun
;
Shen, Yung-cheng
;
Liao, Shuling
- In:
The service industries journal
29
(
2009
)
3/4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003870587
Saved in:
14243
Customer rage episodes : emotions, expressions and behaviors
McColl-Kennedy, Janet R.
;
Patterson, Paul G.
;
Smith, Amy K.
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 222-237
Persistent link: https://www.econbiz.de/10003870743
Saved in:
14244
Competition between foreign and domestic brands : a study of consumer purchases in China
Chan, Tsang-sing
;
Cui, Geng
;
Zhou, Nan
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10003871444
Saved in:
14245
The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua
;
Yang, Zhilin
;
Liu, Ning Rong
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
Saved in:
14246
"Speed of replacement" : modeling brand loyalty using last-move data
Che, Hai
;
Seetharaman, P. B. Seethu
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 494-505
Persistent link: https://www.econbiz.de/10003872308
Saved in:
14247
Do markets respond to quality information? : the case of fertility clinics
Bundorf, M. Kate
;
Chun, Natalie
;
Goda, Gopi Shah
; …
- In:
Journal of health economics
28
(
2009
)
3
,
pp. 718-727
Persistent link: https://www.econbiz.de/10003872324
Saved in:
14248
Acomparison of human elements and nonhuman elements in private health care settings : customers' perceptions and expectations
Mohd Suki, Norazah
;
Lian, Jennifer Chiam Chwee
; …
- In:
Journal of hospital marketing & public relations
19
(
2009
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003872573
Saved in:
14249
Consequences of customer powerlessness : secondary control
Bunker, Matthew
;
Ball, A. Dwayne
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
5
,
pp. 268-283
Persistent link: https://www.econbiz.de/10003899846
Saved in:
14250
Country-of-origin effects and global brand trust : a first look
Rosenbloom, Alfred
;
Haefner, James E.
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 267-278
Persistent link: https://www.econbiz.de/10003899908
Saved in:
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