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~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Virales Marketing"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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2
Fetscherin, Marc
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Grewal, Dhruv
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Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Roper, Stuart
2
Schmidt, Holger J.
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Wildner, Raimund
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1
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1
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1
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1
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American Marketing Association
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
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Global Brand Conference <11., 2016, Bradford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Markendialog <12, 2008, Berlin>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
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The journal of brand management : an international journal
4
Psychology & marketing
3
The journal of product & brand management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Asia-Pacific journal of business administration
1
Bericht der GfK-Tagung : vom ...
1
Cambridge working papers in economics
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Gabler Research
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Gesunde Ernährung
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International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International marketing review
1
Journal of agricultural & food industrial organization
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
Journal of family business strategy
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of revenue and pricing management
1
Journal of service research
1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Online Plus
1
Springer Gabler Research
1
Springer Proceedings in Business and Economics
1
Springer-Gabler Research
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The Cornell hospitality quarterly
1
The journal of consumer marketing
1
The service industries journal
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Working paper / Humboldt-Universität zu Berlin, Wirtschafts- und Sozialwissenschaften an der Landwirtschaftlich-Gärtnerischen Fakultät
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ECONIS (ZBW)
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1
Special issue: luxury hospitality services
Back, Ki-Joon
(
ed.
);
Park, Jungkun
(
ed.
);
LaTour, Kathy
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10012800218
Saved in:
2
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
3
Special issue: the dark and bright side of online consumer behaviour
Thaichon, Park
(
ed.
);
Cheah, Jun-Hwa
(
ed.
);
Ting, Hiram
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013275517
Saved in:
4
Special issue: the future of brands in a changing consumer marketplace
Campbell, Margaret C.
(
ed.
);
Inman, J. Jeffrey
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012799077
Saved in:
5
Special issue: customer engagement in automated service interactions
Hollebeek, Linda D.
(
ed.
);
Sprott, David E.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012426830
Saved in:
6
Special issue: electronic word of mouth and online customer reviews : a cross-cultural perspective
Yang, Morgan
(
ed.
);
Chan, Haksin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012584533
Saved in:
7
Performance-based rankings and school quality
Herresthal, Claudia
-
2017
-
updated 13th June 2019
Persistent link: https://www.econbiz.de/10012667272
Saved in:
8
Special issue: retailing and consumer services at a tipping point : conceptual frameworks and theoretical models
Paul, Justin
(
ed.
);
Rosenbaum, Mark
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012238483
Saved in:
9
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
10
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
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