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~source:"econis"
~subject:"Brand image"
~subject:"Produktinformation"
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Search: subject_exact:"Technische Information"
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Brand image
Produktinformation
Product information
849
Consumer behaviour
507
Konsumentenverhalten
507
Online retailing
119
Online-Handel
119
Product labelling
110
Warenkennzeichnung
110
Viral marketing
99
Virales Marketing
99
Information behaviour
93
Informationsverhalten
93
Theorie
93
Theory
93
Internet marketing
87
Online-Marketing
87
Lebensmittel
86
Food
83
USA
82
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82
Product quality
75
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75
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57
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57
Electronic Commerce
46
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45
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45
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45
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45
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45
Deutschland
43
Consumer protection
42
Germany
41
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41
Social web
41
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40
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40
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40
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90
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54
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755
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4
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Burton, Scot
13
Jin, Ginger Zhe
9
Groenen, Patrick J. F.
8
Grunert, Klaus G.
8
Howlett, Elizabeth
8
Kagie, Martijn
8
Shavell, Steven
7
Chesnes, Matthew
6
Gabaix, Xavier
6
Hitt, Lorin M.
6
Berry, Christopher
5
Cawley, John H.
5
Daysal, N. Meltem
5
Kees, Jeremy
5
Newell, Richard G.
5
Orsini, Chiara
5
Viswanathan, Madhu
5
Wezel, Michiel van
5
Xiao, Mo
5
Fraser, Iain M.
4
Ishihara, Masakazu
4
Li, Xinxin
4
Newman, Christopher L.
4
Polinsky, Alan Mitchell
4
Susskind, Alex
4
Waldfogel, Joel
4
Willage, Barton
4
Andrews, J. Craig
3
Balcombe, Kelvin G.
3
Boztuğ, Yasemin
3
Briers, Barbara
3
Chandon, Pierre
3
Chatterjee, Chirantan
3
Cui, Geng
3
Elste, Rainer
3
Forsythe, Sandra
3
Granlund, David
3
Guo, Liang
3
Hagen, Kornelia
3
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3
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National Bureau of Economic Research
9
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2
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2
Berliner Wissenschafts-Verlag
1
Consumer Research Institute, inc.
1
Deutsches Institut für Normung
1
Eidgenössisches Büro für Konsumentenfragen
1
Eric Cuvillier <Firma>
1
European Centre of Tort and Insurance Law
1
European Society for Agricultural and Food Ethics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Generaldirektion Gesundheit und Lebensmittelsicherheit / Directorate B - Health Systems, Medical Products and Innovation / Unit B5 - Medicines: Policy, Authorisation and Monitoring
1
Europäische Kommission / Generaldirektion Maritime Angelegenheiten und Fischerei
1
FernUniversität in Hagen
1
Frankreich / Section de l'Environnement
1
IGI Global
1
Kanada / Government
1
Organisation for Economic Co-operation and Development
1
Technische Universität Hamburg
1
Universität Kaiserslautern
1
Universität St. Gallen
1
Universität Stuttgart / Institut für Arbeitswissenschaft und Technologiemanagement
1
Verlag Dr. Kovač
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Journal of business research : JBR
24
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
NBER working paper series
9
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER Working Paper
8
International journal of hospitality management
7
Journal of institutional and theoretical economics : JITE
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of internet commerce
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
ERIM report series research in management
5
German journal of agricultural economics : GJAE
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European journal of marketing : EJM
4
Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
4
International journal of electronic commerce : IJEC
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
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ECONIS (ZBW)
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81
Methode zum adaptionsorientierten Produktstrukturmanagement
Masior, Jonathan
-
Universität Stuttgart / Institut für …
-
2022
Persistent link: https://www.econbiz.de/10013187473
Saved in:
82
Consistent comments and vivid comments in hotels' online information adoption : which matters more?
Liu, Huiyue
;
Peihan, Guo
;
Haiwen, Yin
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014227655
Saved in:
83
Menu labelling and customer decision-making : case of calorie information on the menu of the quick-service restaurants
Patchutthorn, Phitcha
;
Tabari, Saloomeh
- In:
Global strategic management in the service industry : a …
,
(pp. 163-173)
.
2022
Persistent link: https://www.econbiz.de/10014276924
Saved in:
84
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
85
Quality disclosure and product selection
Song, Tianle
- In:
The journal of industrial economics
70
(
2022
)
2
,
pp. 323-346
Persistent link: https://www.econbiz.de/10013384667
Saved in:
86
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
87
Identifying food labeling effects on consumer behavior
Araya, Sebastián
;
Elberg, Andrés
;
Noton Norambuena, Carlos
- In:
Marketing science
41
(
2022
)
5
,
pp. 982-1003
Persistent link: https://www.econbiz.de/10013373629
Saved in:
88
How fakes make it through : the role of review features versus consumer characteristics
Azimi, Shabnam
;
Chan, Kwong
;
Krasnikov, Alexander
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 523-537
Persistent link: https://www.econbiz.de/10013399718
Saved in:
89
Nutritional information labels and health claims to promote healthy consumption
Hernandez-Fernandez, Asuncion
;
Küster, Inés
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1650-1661
Persistent link: https://www.econbiz.de/10013401871
Saved in:
90
The effect of pictures in online consumer reviews on product evaluation : a study based on positive reviews of attractiveness-relevant products
Wu, Ruijuan
;
Hu, Yixiao
;
Li, Peiyu
- In:
Journal of contemporary marketing science
5
(
2022
)
2
,
pp. 158-175
Persistent link: https://www.econbiz.de/10013440259
Saved in:
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