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~source:"econis"
~subject:"Consumer motivation"
~subject:"Messung"
~subject:"United States"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Consumer motivation
Messung
United States
Markenimage
68
Brand image
66
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43
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43
Brand management
34
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34
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24
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Aaker, Jennifer
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Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
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Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
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2
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
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3
Motivation, preference and willingness to pay for selected credence food attributes
Dahlhausen, Johanna Lena
-
2016
Persistent link: https://www.econbiz.de/10011573116
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4
Den Konsumenten im Fokus : eine verbraucherorientierte Analyse des Product Carbon Footprints entlang der Wertschöpfungskette von Spargel
Lampert, Paul
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2016
Persistent link: https://www.econbiz.de/10011582148
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5
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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6
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
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2010
Persistent link: https://www.econbiz.de/10003924375
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7
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
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8
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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9
Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
-
2009
Persistent link: https://www.econbiz.de/10003785647
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10
Measuring and managing the essence of a brand personality
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
-
2009
Persistent link: https://www.econbiz.de/10003836301
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