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~source:"econis"
~subject:"Corporate Social Responsibility"
~subject:"Verbraucher"
~subject:"Werbung"
~type_genre:"Book section"
~type_genre:"Konferenzschrift"
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Corporate Social Responsibility
Verbraucher
Werbung
Konsumentenverhalten
5,162
Consumer behaviour
5,157
Deutschland
620
Germany
615
Theorie
576
Theory
576
Beziehungsmarketing
414
Relationship marketing
414
Brand management
386
Markenführung
386
Social Web
267
Social web
267
Online-Handel
266
Online retailing
265
Brand
261
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261
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252
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251
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246
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245
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242
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207
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207
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207
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205
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193
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189
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160
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160
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156
Environmental consciousness
153
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140
Sustainable development
140
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138
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138
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128
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3,215
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3,215
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244
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235
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230
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230
Arbeitspapier
168
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168
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115
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111
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111
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97
Bibliografie enthalten
32
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32
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30
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30
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27
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21
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19
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16
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16
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14
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14
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13
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11
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7
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7
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7
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7
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7
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6
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6
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5
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English
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German
35
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1
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Bhattacharya, C. B.
5
Sen, Sankar
5
Diehl, Sandra
4
Flynn, Andrea Godfrey
3
Galan-Ladero, M. Mercedes
3
Gürhan-Canli, Zeynep
3
Mehta, Ravi
3
Neve, Geert de
3
Satornino, Cinthia B.
3
Schrader, Ulf
3
Beschorner, Thomas
2
Burroughs, James E.
2
Buvaneswari, P. S.
2
Cauberghe, Verolien
2
Eisend, Martin
2
Ernszt, Ildikó
2
Fries, Anne
2
Henninger, Claudia E.
2
Hill, Ronald Paul
2
Hudders, Liselot
2
Iperen, Rudolf-Jan van
2
James, Alana M.
2
Lehmann, Donald R.
2
Luetchford, Peter
2
Marton, Zsuzsanna
2
Mayzlin, Dina
2
Mick, David Glen
2
Montgomery, Bruce
2
Pratt, Jeffrey
2
Rosengren, Sara
2
Rucker, Derek D.
2
Shanthi, R.
2
Smith, N. Craig
2
Stafford, Marla Royne
2
Stefańska, Magdalena
2
Strasser, Susan
2
Suganya, M. P.
2
Terlutter, Ralf
2
Tiedtke, Daniela
2
Tran-van-Hoa
2
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American Marketing Association
10
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
University of Madras / Department of Commerce
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Conference on Research in Income and Wealth
1
Deutsches Historisches Institut Washington DC
1
European Advertising Academy
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
International Conference on Consumer Research <2016, Bonn>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Katholische Akademie der Erzdiözese Freiburg
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
1
National Bureau of Economic Research
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Wirtschaftswissenschaftliches Seminar <7, 1977, Ottobeuren>
1
Workshop: Consumer Social Responsibility: Konsumentenverantwortung im Schnittfeld von Markt und Moral <2019, Kiel>
1
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Published in...
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Handbook of consumer psychology
6
Transformative consumer research for personal and collective well-being
5
Green advertising and the reluctant consumer
4
Advances in household economics, consumer behaviour and economic policy
3
Advertising, promotion, and new media
3
Cutting edge international research
3
European Advertising Academy
3
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
3
Sustainability in a digital world : new opportunities through new technologies
3
The Routledge companion to consumer behavior
3
The Sage handbook of advertising
3
The advertising and consumer culture reader
3
The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
3
Zur Verantwortung von Unternehmen und Konsumenten
3
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
2
Advances in advertising research
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Communicating corporate social responsibility : perspectives and practice
2
Corporate social responsibility and sustainability : from values to impact
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Enhancing knowledge development in marketing ; Vol. 21
2
Explorations in critical studies of advertising
2
Future advancements for CSR and the sustainable development goals in a post-COVID-19 world
2
Global challenges in responsible business
2
Handbook of research on consumerism in business and marketing : concepts and practices
2
International marketing ; Vol. 2
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
Public relations and advertising theories : concepts and practices
2
Social and environmental issues in advertising
2
SpringerLink / Bücher
2
Sustainability in fashion : a cradle to upcycle approach
2
Textiles and clothing sustainability : sustainable fashion and consumption
2
The Oxford handbook of corporate social responsibility
2
The SAGE handbook of marketing ethics
2
The aging consumer : perspectives from psychology and marketing
2
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
2
AMA educators proceedings
1
Accountability and social responsibility : international perspectives
1
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Source
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
6
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1
When sustainability goes wrong : a critical perspective about consumer behaviour, greenwashing, and its impact on sustainability
Boechat, Anna Carolina
;
Baptista, Nuno
;
Torgal, Mariana …
- In:
Effective digital marketing for improving society …
,
(pp. 242-262)
.
2024
Persistent link: https://www.econbiz.de/10014463506
Saved in:
2
Directing ethical consumption through the development of ethical foodscapes
Samuel, Anthony
;
McGouran, Cathy
;
Thomas, Robert
; …
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 136-157)
.
2023
Persistent link: https://www.econbiz.de/10014330821
Saved in:
3
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
4
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
5
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
6
Resilient Verbrauchende - Resilienter Verbrauch
Endreß, Martin
- In:
Verbraucherresilienz : Risikofaktoren, …
,
(pp. 21-38)
.
2023
Persistent link: https://www.econbiz.de/10014423684
Saved in:
7
Die Bedeutung digitaler Meinungsführer für das Kaufverhalten der Digital Natives
Kelbch, Antonia
;
Goetz, Miriam Hasna
;
Wicher, Jochen
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 201-225)
.
2023
Persistent link: https://www.econbiz.de/10014435279
Saved in:
8
Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
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9
Corporate social responsibility : authenticity and its impact on consumer behaviour - a multiple regression analysis as a contribution to innovation management
Sitter, Marie
;
Szillat, Patrick
- In:
Systemic knowledge management and social challenges
,
(pp. 43-75)
.
2023
Persistent link: https://www.econbiz.de/10014468947
Saved in:
10
Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas
;
Brutto, Amanda
;
Nippa, Michael
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 239-272)
.
2023
Persistent link: https://www.econbiz.de/10014322032
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