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~source:"econis"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Produktentwicklung"
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Search: subject:"Brand Management"
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Firmenimage
Konsumentenverhalten
Produktentwicklung
Brand management
17,022
Markenführung
17,022
Consumer behaviour
7,370
Markenimage
7,049
Brand image
6,956
Brand
5,217
Markenartikel
5,198
Beziehungsmarketing
2,549
Relationship marketing
2,547
Social Web
1,772
Social web
1,772
Online-Marketing
1,582
Internet marketing
1,558
Markenpolitik
1,532
Marketingmanagement
1,383
Marketing management
1,373
Deutschland
1,141
Werbewirkung
1,131
Advertising effects
1,124
Germany
1,111
Luxury goods
873
Luxusgüter
873
Werbung
730
Marketing
715
Advertising
711
Einzelhandel
680
Retail trade
672
Theorie
662
Theory
662
Corporate reputation
658
Brand loyalty
647
Customer satisfaction
629
Kundenzufriedenheit
629
Internationales Marketing
618
International marketing
605
USA
590
Emotion
586
Handelsmarke
585
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Undetermined
4,179
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1,146
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Article
6,672
Book / Working Paper
1,327
Journal
3
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Article in journal
6,163
Aufsatz in Zeitschrift
6,163
Aufsatz im Buch
498
Book section
498
Hochschulschrift
171
Thesis
133
Graue Literatur
131
Non-commercial literature
131
Arbeitspapier
88
Working Paper
88
Collection of articles of several authors
81
Sammelwerk
81
Conference paper
67
Konferenzbeitrag
67
Case study
62
Fallstudie
62
Reprint
62
Aufsatzsammlung
56
Konferenzschrift
24
Conference proceedings
13
Ratgeber
12
Guidebook
11
Handbook
8
Handbuch
8
Fallstudiensammlung
7
Festschrift
5
Collection of articles written by one author
4
Lehrbuch
4
Sammlung
4
Bibliografie enthalten
3
Bibliography included
3
Interview
3
Systematic review
3
Übersichtsarbeit
3
Glossar enthalten
2
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2
Textbook
2
Beispielsammlung
1
Elektronischer Datenträger
1
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English
7,562
German
440
Polish
4
French
3
Russian
1
Swedish
1
Author
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Melewar, T. C.
38
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Bang, Nguyen
26
Ko, Eunju
25
Balmer, John M. T.
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Esch, Franz-Rudolf
16
Foroudi, Pantea
16
Pelsmacker, Patrick de
16
Dens, Nathalie
15
Fetscherin, Marc
15
Khan, Imran
15
Valette-Florence, Pierre
15
Vrontis, Demetris
15
Abratt, Russell
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Huber, Frank
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Septianto, Felix
14
Swoboda, Bernhard
14
Baumgarth, Carsten
13
Christodoulides, George
13
Park, C. Whan
13
Romaniuk, Jenni
13
Sharifah Faridah Syed Alwi
13
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
6
Verlag Dr. Kovač
4
American Marketing Association
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
Springer International Publishing
2
Universität Hannover / Institut für Marketing & Management
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Chartered Institute of Marketing
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
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Published in...
All
Journal of business research : JBR
435
The journal of brand management : an international journal
306
The journal of product & brand management
299
Journal of retailing and consumer services
252
Psychology & marketing
89
European journal of marketing : EJM
85
Asia Pacific journal of marketing and logistics
84
International journal of hospitality management
75
Journal of marketing communications
75
Journal of strategic marketing
66
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of advertising : the review of marketing communications
58
SpringerLink / Bücher
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
Journal of the Academy of Marketing Science
55
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing management : MM
53
Marketing letters : a journal of research in marketing
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing
50
International marketing review
48
Journal of promotion management : JPM
47
International journal of consumer studies
46
Journal of global marketing
46
Cogent business & management
45
Journal of fashion marketing and management
45
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of retail & distribution management
37
Qualitative market research : an international journal
36
Journal of international marketing
35
International journal of contemporary hospitality management
34
Journal of Islamic marketing
34
Journal of retailing
33
European journal of marketing
32
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
3
BASE
1
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1
The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise
- In:
DBS business review : an international academic …
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
2
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
3
Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
4
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
5
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
6
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
7
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
8
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
9
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
10
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
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