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~source:"econis"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Ratgeber"
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Search: subject:"Markenartikel"
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Subject
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Firmenimage
Brand management
12,951
Markenführung
12,951
Markenimage
8,912
Brand image
8,908
Consumer behaviour
8,452
Konsumentenverhalten
8,451
Brand
5,689
Markenartikel
5,630
Beziehungsmarketing
2,631
Relationship marketing
2,631
Social Web
1,796
Social web
1,796
Online-Marketing
1,557
Internet marketing
1,555
Werbewirkung
1,287
Advertising effects
1,285
Marketingmanagement
1,244
Marketing management
1,242
Luxury goods
950
Luxusgüter
950
Designation of origin
914
Herkunftsbezeichnung
914
Customer satisfaction
862
Kundenzufriedenheit
862
USA
846
United States
841
Tourism marketing
813
Tourismusmarketing
813
Corporate reputation
798
Advertising
778
Deutschland
768
Brand loyalty
764
Werbung
763
Germany
760
Markentreue
669
Einzelhandel
649
Retail trade
649
Emotion
638
Destination management
636
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Online availability
All
Undetermined
326
Free
58
Type of publication
All
Article
770
Book / Working Paper
27
Journal
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Aufsatzsammlung
Conference paper
Ratgeber
Aufsatz in Zeitschrift
631
Book section
147
Case study
44
Fallstudie
44
Hochschulschrift
41
Thesis
34
Graue Literatur
31
Non-commercial literature
31
Arbeitspapier
30
Working Paper
30
Collection of articles of several authors
29
Sammelwerk
29
Reprint
11
Guidebook
7
Fallstudiensammlung
6
Konferenzbeitrag
6
Conference proceedings
4
Konferenzschrift
4
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Festschrift
1
Handbook
1
Handbuch
1
Interview
1
Lehrbuch
1
Mikroform
1
Sammlung
1
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Language
All
English
699
German
97
French
2
Author
All
Balmer, John M. T.
19
Melewar, T. C.
19
Foroudi, Pantea
12
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Becker, Kip
5
Chen, Weifeng
5
Dennis, Charles
5
Foroudi, Mohammad Mahdi
5
Greyser, Stephen A.
5
Hatch, Mary Jo
5
Schultz, Majken
5
Sharifah Faridah Syed Alwi
5
Tomczak, Torsten
5
Urde, Mats
5
Abratt, Russell
4
Esch, Franz-Rudolf
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Swoboda, Bernhard
4
Wiedmann, Klaus-Peter
4
Abimbola, Temi
3
Baumgarth, Carsten
3
Dineen, Brian R.
3
Erz, Antonia
3
Han, Heesup
3
He, Xinming
3
Henkel, Sven
3
Hussain, Shahzeb
3
Ind, Nicholas
3
Kabst, Rüdiger
3
Kim, Kyung Hoon
3
Kirchgeorg, Manfred
3
Kitchen, Philip J.
3
Markovic, Stefan
3
Navare, Jyoti
3
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Published in...
All
The journal of brand management : an international journal
46
Journal of business research : JBR
33
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
European journal of marketing : EJM
10
Corporate communications : an international journal
9
International studies of management and organization
9
Marketing intelligence & planning
9
Corporate brand and corporate reputation
8
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Journal of marketing communications
6
Qualitative market research : an international journal
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of marketing
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
International journal of retail & distribution management
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing for higher education
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Organizational identity in practice
4
Psychology & marketing
4
The journal of consumer marketing
4
Administrative Sciences : open access journal
3
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Employer branding for competitive advantage : models and implementation strategies
3
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Source
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ECONIS (ZBW)
Showing
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798
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1
Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros
;
Foxall, Gordon Robert
;
Coelho, …
- In:
Journal of modelling in management
19
(
2024
)
4
,
pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
Saved in:
4
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
5
Consumer complaining behavior in banking : the influence of brand image on brand forgiveness and negative word-of-mouth
Tosun, Petek
;
Gürce, Merve Yanar
- In:
Journal of financial services marketing
29
(
2024
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10015057657
Saved in:
6
Corporate branding of academic institutions : semiotic communication of logos and names
In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 321-343
Persistent link: https://www.econbiz.de/10014566974
Saved in:
7
Sustainable marketing and its impact on the image of the company
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
2
,
pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
Saved in:
8
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
9
Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty
Mahmood, Asif
;
Haider, Syed Zeeshan
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
16
(
2020
)
2
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
Saved in:
10
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
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