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~source:"econis"
~subject:"Großbritannien"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbeplanung"
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Großbritannien
Markenimage
Advertising planning
286
Werbeplanung
286
Advertising effects
94
Werbewirkung
94
Advertising
55
Werbung
55
USA
42
United States
42
Consumer behaviour
38
Konsumentenverhalten
38
Marketing management
34
Marketingmanagement
34
Theorie
30
Theory
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Internet marketing
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Online-Marketing
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Advertising media
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Werbeträger
23
Brand management
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Markenführung
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Germany
20
Brand image
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Psychology of advertising
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Target group
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Werbepsychologie
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Advertising industry
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Werbewirtschaft
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Markenartikel
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Preismanagement
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Pricing strategy
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International marketing
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Internationales Marketing
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Fairlie, Robin
2
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1
Bennett, Roger
1
Berger, Jonah
1
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1
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1
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Bruce, Norris I.
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1
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1
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1
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1
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1
Edgar, Lisa
1
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1
Folse, Judith Anne Garretson
1
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1
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1
Martínez, Eva
1
McQuarrie, Edward F.
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Muehling, Darrel D.
1
Naik, Prasad A.
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Netemeyer, Richard G.
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Journal of advertising : official publication of the American Academy of Advertising
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of advertising research
2
Journal of business research : JBR
2
European journal of marketing : EJM
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
Journal of business strategy
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
MSI reports : working paper series
1
Media-Perspektiven
1
Service business
1
The service industries journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
Why older adults show preference for rational over emotional advertising appeals : a U.K. brand study challenges the applicability of socioemotional selectivity theory to advertisi...
Sudbury-Riley, Lynn
;
Edgar, Lisa
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 441-455
Persistent link: https://www.econbiz.de/10011628658
Saved in:
2
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
3
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
4
The degree of ad-brand incongruity and the distinction between schema-driven and stimulus-driven attitudes
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 397-409
Persistent link: https://www.econbiz.de/10010469988
Saved in:
5
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Saved in:
6
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
7
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
Saved in:
8
The value relevance of brand equity in the financial services industry : an empirical analysis using quantile regression
Wang, Hanmin
;
Yu, Tiffany Hui-Kuang
;
Ye, Fang-ru
- In:
Service business
6
(
2012
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10009663623
Saved in:
9
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
10
The moderating influence of brand statues and source confirmation on third-party endorsement effects in advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 605-622
Persistent link: https://www.econbiz.de/10009581782
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