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~source:"econis"
~subject:"Innovation"
~subject:"Internet marketing"
~subject:"Marketingtheorie"
~type_genre:"Conference paper"
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Innovation
Internet marketing
Marketingtheorie
Marketing management
62
Marketingmanagement
62
Consumer behaviour
17
Konsumentenverhalten
17
Online-Marketing
14
Brand management
12
Markenführung
12
Marketing
9
Beziehungsmarketing
7
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7
Social Web
7
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6
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6
Marketing strategy
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5
Markenartikel
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4
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4
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3
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Market research
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Sustainability
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Tourism marketing
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Tourismusmarketing
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287
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105
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105
Lehrbuch
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Graue Literatur
99
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84
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73
Aufsatzsammlung
68
Konferenzschrift
53
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50
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49
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49
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42
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41
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Athanasula-Reppa, Anastasia
1
Baoling, Li
1
Brown, Stephen
1
Cauberghe, Veroline
1
Charoensukmongkol, Peerayuth
1
Daskou, Sofia
1
Fedorko, Richard
1
Grundén, Kerstin
1
Hudders, Liselot
1
Kang, Changle
1
Kelić, Ivan
1
Klepek, Martin
1
Krafft, Manfred
1
Kráľ, Štefan
1
Lagrosen, Stefan Olof
1
Layton, Roger A.
1
Lichrou, Maria
1
Linde, Janine Julia
1
Maclaran, Pauline
1
Masouras, Andreas
1
Mu, Lin
1
Nastišin, Ľudovít
1
Nujić, Lidija
1
O'Malley, Lisa
1
Opreana, Alin
1
Patterson, Maurice
1
Samardžić, Vinko
1
Shriwastav, Sonika
1
Singh, Gyanendra
1
Singh, Himanshu
1
Starke, Eliza
1
Stegemann, Manuel
1
Stilin, Žarko
1
Stipić, Igor
1
Tarsakoo, Penpattra
1
Veirman, Marijke de
1
Vinerean, Simona
1
Wang, Lingzhou
1
Yi, Munong
1
Štefanović, Krešimir
1
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Interdisciplinary management research XVI ; 1
3
Journal of marketing management : MM
2
Advances in analytics and applications
1
Australasian marketing journal
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
Proceedings of the 2017 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session ; Part 2
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Scientific Annals of Economics and Business
1
Sustainability in Business Management
1
The TQM journal : the international review of organizational improvement
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1
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
Influencer marketing as an effective marketing tool in the conditions of selected regions of Central and Eastern Europe
Nastišin, Ľudovít
;
Fedorko, Richard
;
Kráľ, Štefan
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 145-154)
.
2022
Persistent link: https://www.econbiz.de/10013462024
Saved in:
3
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
4
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
5
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
Saved in:
6
The possibilities of using influencer marketing in Croatian tourism
Nujić, Lidija
-
2020
Persistent link: https://www.econbiz.de/10012601619
Saved in:
7
Impact of political marketing in digital environment on voters with regard to their age
Stilin, Žarko
;
Samardžić, Vinko
;
Šustar, Kristijan
-
2020
Persistent link: https://www.econbiz.de/10012601622
Saved in:
8
The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir
;
Stipić, Igor
;
Kelić, Ivan
-
2020
Persistent link: https://www.econbiz.de/10012601632
Saved in:
9
Social media marketing communication and social media business performance : do firm age, social media business experience, and presence of physical store matter?
Charoensukmongkol, Peerayuth
;
Tarsakoo, Penpattra
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 93-121)
.
2020
Persistent link: https://www.econbiz.de/10012521542
Saved in:
10
Improving email marketing campaign success rate using personalization
Singh, Gyanendra
;
Singh, Himanshu
;
Shriwastav, Sonika
- In:
Advances in analytics and applications
,
(pp. 77-83)
.
2019
Persistent link: https://www.econbiz.de/10011974425
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