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~source:"econis"
~subject:"KMU"
~subject:"Marketingtheorie"
~type_genre:"Konferenzbeitrag"
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KMU
Marketingtheorie
Marketing management
63
Marketingmanagement
63
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
15
Online-Marketing
15
Brand management
12
Markenführung
12
Marketing
9
Social Web
8
Social web
8
Beziehungsmarketing
7
Relationship marketing
7
Brand
6
Communication
6
Marketing strategy
6
Brand image
5
Markenartikel
5
Markenimage
5
China
4
E-commerce
4
Electronic Commerce
4
Kommunikation
4
Marketing theory
4
Digital marketing
3
Einzelhandel
3
Firm performance
3
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3
Handelsmarke
3
Market research
3
Marktforschung
3
Retail trade
3
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3
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3
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Tourism marketing
3
Tourismus
3
Tourismusmarketing
3
USA
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Konferenzbeitrag
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149
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70
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67
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66
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Athanasula-Reppa, Anastasia
1
Baoling, Li
1
Brown, Stephen
1
Daskou, Sofia
1
Layton, Roger A.
1
Lichrou, Maria
1
Maclaran, Pauline
1
Masouras, Andreas
1
O'Malley, Lisa
1
Patterson, Maurice
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Pontiggia, Andrea
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Vescovi, Tiziano
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Journal of marketing management : MM
2
Australasian marketing journal
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
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3
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
4
Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
5
Research on current situation and strategy of e-marketing applications in Chinese SMEs
Baoling, Li
- In:
Journal of electronic commerce in organizations : the …
12
(
2014
)
4
,
pp. 23-31
Persistent link: https://www.econbiz.de/10010506939
Saved in:
6
Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
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