//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Messung"
~subject:"United States"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Messung
United States
Markenimage
68
Brand image
66
Consumer behaviour
43
Brand management
34
Markenführung
34
Brand
24
Markenartikel
24
Marketing management
9
Marketingmanagement
9
Brand extension
6
International marketing
6
Internationales Marketing
6
Markentransfer
6
USA
6
Marketing
5
Welt
5
World
5
Market research
4
Marktforschung
4
Comparison
3
Economic culture
3
Großbritannien
3
Markenwert
3
Measurement
3
Product quality
3
Produktqualität
3
United Kingdom
3
Unternehmen
3
Vergleich
3
Wirtschaftskultur
3
Bewertung
2
Beziehungsmarketing
2
Competitive advantage
2
Consumer motivation
2
Corporate reputation
2
Culture
2
Deutschland
2
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Article
40
Book / Working Paper
7
Type of publication (narrower categories)
All
Reprint
Sammlung
Article in journal
5,649
Aufsatz in Zeitschrift
5,649
Aufsatz im Buch
288
Book section
288
Graue Literatur
130
Non-commercial literature
130
Hochschulschrift
110
Arbeitspapier
101
Working Paper
101
Thesis
84
Conference paper
51
Konferenzbeitrag
51
Collection of articles of several authors
22
Sammelwerk
22
Case study
19
Fallstudie
19
Aufsatzsammlung
13
Collection of articles written by one author
7
Bibliografie enthalten
5
Bibliography included
5
Konferenzschrift
4
Lehrbuch
3
Systematic review
3
Übersichtsarbeit
3
Bibliografie
2
Festschrift
2
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Interview
2
Market information
2
Marktinformation
2
Mikroform
2
Umfrage
2
Amtliche Publikation
1
Beispielsammlung
1
Conference proceedings
1
more ...
less ...
Language
All
English
47
Author
All
Keller, Kevin Lane
4
Aaker, Jennifer
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Erdem, Tülin
2
Garolera, Jordi
2
Park, C. Whan
2
Schmitt, Bernd
2
Valenzuela, Ana
2
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Auty, Susan
1
Azoulay, Audrey
1
Belk, Russell W.
1
Bhat, Sobodh
1
Bird, M.
1
Boush, David M.
1
Calder, Bobby J.
1
Capella, Louis M.
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Czellar, Sandor
1
DelVecchio, Devon
1
Devlin, James F.
1
Ehrenberg, Andrew S. C.
1
Elliott, Richard
1
Faircloth, James B.
1
Fischer, Marc
1
Freling, Tracy H.
1
Friedrichsen, Jana
1
Graf, Laura K. M.
1
Grønhaug, Kjell
1
Gürhan-Canli, Zeynep
1
Hausmann, Maximilian
1
Henard, David H.
1
Henderson, Geraldine Rosa
1
Henderson, Pamela W.
1
Hoeffler, Steve
1
more ...
less ...
Published in...
All
Brand management ; Vol. 3
8
Brand management ; Vol. 2
6
Brand management ; Vol. 1
5
Cross-cultural and critical perspectives on brands
5
Brand management ; Vol. 4
4
Marketing-mix strategies - product strategy and promotion strategy
4
International marketing ; Vol. 2
3
Corporate brand and corporate reputation
2
The evolution of brands : from signals of quality to storehouses of trust
2
Measuring and managing brands
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
3
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
4
Processing fluency in consumer judgments
Graf, Laura K. M.
-
2016
Persistent link: https://www.econbiz.de/10011635358
Saved in:
5
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
6
Social motivations in markets and the public sphere
Friedrichsen, Jana
-
2013
Persistent link: https://www.econbiz.de/10010191658
Saved in:
7
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
8
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
9
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
10
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->