//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Marketing"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Markenartikel
1,287
Brand
1,279
Brand management
494
Markenführung
494
Consumer behaviour
405
Konsumentenverhalten
405
Markenimage
218
Theorie
218
Theory
218
Brand image
216
Deutschland
155
Germany
155
Beziehungsmarketing
84
Relationship marketing
84
Handelsmarke
79
USA
79
United States
79
Store brand
78
Marketing management
71
Marketingmanagement
71
Luxury goods
55
Luxusgüter
55
Preismanagement
54
Pricing strategy
54
Social Web
54
Social web
54
Wettbewerb
50
Competition
46
Einzelhandel
46
Retail trade
45
Advertising effects
42
Werbewirkung
42
Marktforschung
41
Market research
40
Estimation
38
Schätzung
38
Werbung
38
Product quality
37
Produktqualität
37
more ...
less ...
Online availability
All
Undetermined
10
Free
3
Type of publication
All
Article
35
Book / Working Paper
15
Journal
2
Type of publication (narrower categories)
All
Book section
Graue Literatur
Article in journal
84
Aufsatz in Zeitschrift
84
Aufsatz im Buch
35
Hochschulschrift
29
Collection of articles of several authors
22
Sammelwerk
22
Thesis
20
Non-commercial literature
17
Aufsatzsammlung
15
Bibliografie enthalten
8
Bibliography included
8
Case study
8
Fallstudie
8
Arbeitspapier
6
Working Paper
6
Ratgeber
5
Guidebook
4
Konferenzschrift
4
Bibliografie
3
Conference proceedings
2
Einführung
2
Fallstudiensammlung
2
Lehrbuch
2
Textbook
2
Conference paper
1
Handbook
1
Handbuch
1
Interview
1
Konferenzbeitrag
1
Mikroform
1
No longer published / No longer aquired
1
Quelle
1
Reprint
1
Umfrage
1
more ...
less ...
Language
All
English
31
German
20
Polish
1
Author
All
Bruhn, Manfred
2
King, Stephen
2
Adisa, Isaiah
1
Anders, Sven
1
Astuti, R. D.
1
Ayestarán, Raquel
1
Bachmann, Frank
1
Bandyopadhyay, Subir
1
Benkenstein, Martin
1
Bodenstein, Gerhard
1
Britschgi, Edgar C.
1
Burroughs, James E.
1
Catarino, André
1
Chambel, Simão
1
Chukwuka, Blessing
1
Chung, Jay Young
1
Dehmer, Sabine
1
Divakar, Suresh
1
Djakeli, Kakhaber
1
Duarte, Alexandre
1
Eichen, Falko
1
Fournier, Susan
1
Franses, Philip Hans
1
Fries, Anne
1
Gückel, Ramona
1
Gülmez, Emrah
1
Hampe, Stefan
1
Herrmann, Roland
1
Honal, Andrea
1
Hong, Yiwen
1
Ibelegbu, Oserere
1
Kall, Jacek
1
Kasapi, Eleni
1
Kilian, Karsten
1
Kim, Chung Koo
1
Kirchgeorg, Manfred
1
Kotler, Philip
1
Kreller, Peggy
1
Kunene, Lindiwe Nqobile
1
Kysela, Kai D.
1
more ...
less ...
Institution
All
Athens Institute for Education and Research
1
Forschungsinstitut für Tourismus <Dresden>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Münchener Marketing-Symposium <26, 2000, München>
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
more ...
less ...
Published in...
All
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
3
A master class in brand planning : the timeless works of Stephen King
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
The connected customer : the changing nature of consumer and business markets
2
The role of brands in an era of over-information
2
Agrarökonomische Diskussionsbeiträge
1
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapier / Universität Rostock, Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Bericht der GfK-Tagung : vom ...
1
Critical perspectives on diversity, equity, and inclusion in marketing
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Digitalization in business : on the road to a sustainable world
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Entrepreneurship and enterprise development in Africa
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Expanding disciplinary space : on the potential of critical marketing
1
FIT-Schriftenreihe
1
Fashion branding and communication : core strategies of European luxury brands
1
International marketing ; Vol. 2
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Making a difference through marketing : a quest for diverse perspectives
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marketing im Dialog : neue Herausforderungen an die marktorientierte Führung ; Dokumentation des 4. Münsteraner Marketing-Sysmposiums "Marktorientierte Führung im Umbruch - neue Herausforderungen an das Marketin" aus Anlaß des 25-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 15. Oktober 1994
1
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
Marketingfocus: Produktmanagement : [Hans Knoblich zum 60. Geburtstag]
1
Marketinggeschichte : die Genese einer modernen Sozialtechnik
1
Memorable customer experiences : a research anthology
1
Prace habilitacyjne / Akademia Ekonomiczna w Poznaniu
1
Promoting organizational performance through 5G and agile marketing
1
Rotterdam Institute for Business Economic Studies
1
Schriftenreihe Marketing Management
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
The future of management: industry 4.0 and digitalization
1
Weltwirtschaft 2010 : Trends und Strategien
1
Working paper / National Bureau of Economic Research, Inc.
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Discovering brand naming strategies used by black-owned FMCG-SMMEs in the province of KwaZulu-Natal, South Africa
Kunene, Lindiwe Nqobile
;
Phiri, Maxwell Agabu
;
Mbhele, …
- In:
Entrepreneurship and enterprise development in Africa
,
(pp. 54-79)
.
2024
Persistent link: https://www.econbiz.de/10014517750
Saved in:
2
Managing brands in the platform economy : an integrated perspective
Schumacher, Martin
-
2021
Persistent link: https://www.econbiz.de/10012671307
Saved in:
3
Brand attachment and agile marketing : responses to the (post-)pandemic context in the sports fashion context
Reis, Raissa
;
Catarino, André
;
Sousa, Bruno
;
Malheiro, …
- In:
Promoting organizational performance through 5G and …
,
(pp. 42-54)
.
2023
Persistent link: https://www.econbiz.de/10013474288
Saved in:
4
Study on a mediation model of new brands entering competitive markets through to the experience sharing, skill teaching, and value perception
Liu, Xinyu
;
Liu, Minghui
- In:
The role of brands in an era of over-information
,
(pp. 146-170)
.
2023
Persistent link: https://www.econbiz.de/10014365841
Saved in:
5
Brand activertising : from profit-purpose to social positioning
Duarte, Alexandre
;
Chambel, Simão
- In:
The role of brands in an era of over-information
,
(pp. 198-215)
.
2023
Persistent link: https://www.econbiz.de/10014365855
Saved in:
6
Brand management during a crisis : lessons for indigenous hospitality organisations in Africa
Adisa, Isaiah
;
Ibelegbu, Oserere
;
Chukwuka, Blessing
- In:
Marketing Communications and Brand Development in …
,
(pp. 131-155)
.
2022
Persistent link: https://www.econbiz.de/10013280193
Saved in:
7
Young consumer vulnerability
Yang, Hsiao-Pei
;
Hong, Yiwen
;
Kasapi, Eleni
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 154-176)
.
2022
Persistent link: https://www.econbiz.de/10013382325
Saved in:
8
Digitalization and business in marketing with a purpose
Ayestarán, Raquel
- In:
Digitalization in business : on the road to a …
,
(pp. 317-343)
.
2022
Persistent link: https://www.econbiz.de/10014382057
Saved in:
9
Digital transformation of luxury brands : omnichannel strategies and implementations
Polat, Volkan
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 77-96)
.
2021
Persistent link: https://www.econbiz.de/10012816044
Saved in:
10
Brand purpose and purpose-driven marketing : the new digital
Gülmez, Emrah
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 330-361)
.
2021
Persistent link: https://www.econbiz.de/10012816098
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->