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~source:"econis"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
~type_genre:"Sammlung"
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Marketing theory
Marketingtheorie
Marketingmanagement
8,027
Marketing management
7,965
Consumer behaviour
1,546
Konsumentenverhalten
1,546
Marketing
1,374
Relationship marketing
1,026
Beziehungsmarketing
1,025
Firm performance
858
Unternehmenserfolg
857
Markenführung
840
Brand management
838
Theory
759
Theorie
757
USA
645
United States
642
Online-Marketing
608
Internet marketing
601
Innovation
569
Strategisches Management
532
KMU
507
SME
507
Strategic management
482
Brand image
440
Markenimage
440
International marketing
409
Internationales Marketing
408
Social Web
396
Social web
396
Innovation management
323
Innovationsmanagement
323
Advertising
318
Werbung
318
Lieferantenmanagement
313
Supplier relationship management
313
Werbewirkung
303
Advertising effects
302
Brand
302
Markenartikel
291
Market orientation
291
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285
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Article
167
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89
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Aufsatz in Zeitschrift
Lehrbuch
Sammlung
Article in journal
171
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68
Aufsatz im Buch
56
Book section
56
Collection of articles of several authors
47
Sammelwerk
47
Graue Literatur
37
Non-commercial literature
37
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33
Hochschulschrift
30
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25
Conference proceedings
22
Aufsatzsammlung
21
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18
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17
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17
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17
Working Paper
17
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9
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9
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7
Collection of articles written by one author
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5
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5
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5
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4
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4
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3
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English
207
German
48
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1
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Kotler, Philip
20
Homburg, Christian
14
Keller, Kevin Lane
13
McCarthy, Edmund Jerome
8
Perreault, William D.
8
Sheth, Jagdish N.
8
Hunt, Shelby D.
7
Kleinaltenkamp, Michael
7
Krohmer, Harley
7
Kuß, Alfred
7
Walker, Orville C.
7
Mullins, John W.
6
Tadajewski, Mark
6
Cannon, Joseph P.
5
Lehmann, Donald R.
4
Bliemel, Friedhelm
3
Dibb, Sally
3
Madhavaram, Sreedhar
3
Opresnik, Marc Oliver
3
Shaw, Eric H.
3
Stremersch, Stefan
3
Varadarajan, Rajan
3
Winer, Russell S.
3
Baker, Michael John
2
Boyd, Harper W.
2
Brady, Mairead
2
Dettmer, Harald
2
Di Benedetto, C. Anthony
2
Dichtl, Erwin
2
Doherty, Anne Marie
2
Grönroos, Christian
2
Hammann, Peter
2
Hansen, Torben
2
Helm, Roland
2
Hult, G. Tomas M.
2
Hörschgen, Hans
2
Jaworski, Bernard J.
2
Kayande, Ujwal
2
Kjellberg, Hans
2
Koppelmann, Udo
2
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Springer Gabler <Firma>
2
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Marketing Association
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Springer Fachmedien Wiesbaden
1
Universität Siegen / Lehrstuhl für Marketing
1
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AMS review : official publication of the Academy of Marketing Science
13
Lehrbuch
13
Journal of marketing management : MM
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Legends in marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
4
McGraw-Hill/Irwin series in marketing
4
Australasian marketing journal
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
SpringerLink / Bücher
3
wi - Wirtschaft
3
Berichte aus der Betriebswirtschaft
2
European management journal
2
Grundwissen der Ökonomik : Betriebswirtschaftslehre
2
International journal of islamic marketing and branding
2
Journal of business-to-business marketing
2
Journal of customer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service management
2
Pearson one series
2
The marketing review
2
UTB / Wirtschaftswissenschaften
2
UTB für Wissenschaft / Uni-Taschenbücher
2
WiSo-Lehr- und Handbücher
2
wi wirtschaft
2
Always learning
1
Amfiteatru economic : an economic and business research periodical
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
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ECONIS (ZBW)
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1
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
2
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
3
Developing a strong sustainability research program in marketing
Press, Melea
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
Saved in:
4
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
5
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
6
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
7
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
8
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
-
2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
Saved in:
9
Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad
;
Putra, Aditya Halim Perdana Kusuma
; …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
7
,
pp. 279-291
Persistent link: https://www.econbiz.de/10012668088
Saved in:
10
Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
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