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~source:"econis"
~subject:"Marketingtheorie"
~subject:"Online retailing"
~type_genre:"Biografie"
~type_genre:"Book section"
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Marketingtheorie
Online retailing
Marketingmanagement
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Marketing management
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The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Major theoretical debates and contemporary issues in marketing theory
3
Critical marketing : defining the field
2
E-marketing ; Vol. 3
2
Fundamentals of marketing research ; Vol. 6
2
Handbook of qualitative research methods in marketing
2
The marketing book
2
AI-driven marketing research and data analytics
1
Advances in electronic marketing
1
Advertising in new formats and media : current research and implications for marketers
1
Apps management and e-commerce transactions in real-time
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Contemplating corporate marketing, identity and communication
1
Contemporary management and global leadership for sustainability
1
Customer relationship management in electronic markets
1
Data mining and analytics
1
Developing digital marketing : relationship perspectives
1
Die Zukunft des Electronic Business
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
Does marketing need reform? : fresh perspectives on the future
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
E-marketing ; Vol. 1
1
E-retailing challenges and opportunities in the global marketplace
1
Fallstudien zur Unternehmensführung
1
Fundamentals of business-to-business marketing
1
Handbook of relationship marketing
1
Handbook on ethics and marketing
1
Historical research in marketing management
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History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
Integrated marketing communication
1
Interactive and multi-channel marketing
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International marketing ; Vol. 1
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Managerial challenges and social impacts of virtual and augmented reality
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Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Market research handbook
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Ethical AI integration in marketing strategies for sustainable e-commerce fashion designing
Rana, Nirbhay
- In:
Contemporary management and global leadership for …
,
(pp. 218-233)
.
2024
Persistent link: https://www.econbiz.de/10014532604
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2
TABST: a next-gen AI model unveiling personalized recommendations and targeted marketing
Nag, Diotima
;
Mandal, Unmesh
- In:
AI-driven marketing research and data analytics
,
(pp. 342-359)
.
2024
Persistent link: https://www.econbiz.de/10014559106
Saved in:
3
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
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4
Digital strategy implementation in marketing : new performance and risks
Gerasimenko, Valentina
- In:
Digital strategies in a global market : navigating the …
,
(pp. 13-27)
.
2021
Persistent link: https://www.econbiz.de/10013163670
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Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
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6
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
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7
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
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8
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
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9
Smart store base grocery : facilitating future forecasting profit
Roy, Amit
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 266-274)
.
2020
Persistent link: https://www.econbiz.de/10012181948
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10
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
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