//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Online retailing"
~type_genre:"Biografie"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Online retailing
Marketingmanagement
122
Marketing management
121
Marketing theory
18
Brand management
15
Markenführung
15
USA
15
United States
15
Consumer behaviour
13
Konsumentenverhalten
13
International marketing
12
Internationales Marketing
12
Marketing
12
Brand image
9
Markenimage
9
Beziehungsmarketing
8
Relationship marketing
8
Strategic management
8
Strategisches Management
8
Theorie
8
Theory
8
Firm performance
7
Unternehmenserfolg
7
Competitive strategy
5
Innovation
5
Market entry
5
Markteintritt
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Welt
5
Wettbewerbsstrategie
5
World
5
Advertising planning
4
Brand
4
Distribution channel
4
Erfolgsfaktor
4
Globalisierung
4
Globalization
4
Markenartikel
4
Selling
4
more ...
less ...
Type of publication
All
Article
17
Book / Working Paper
2
Type of publication (narrower categories)
All
Biografie
Reprint
Article in journal
263
Aufsatz in Zeitschrift
263
Lehrbuch
79
Aufsatz im Buch
74
Book section
74
Textbook
68
Collection of articles of several authors
52
Sammelwerk
52
Graue Literatur
45
Non-commercial literature
45
Hochschulschrift
44
Thesis
36
Konferenzschrift
33
Aufsatzsammlung
28
Arbeitspapier
23
Working Paper
23
Conference proceedings
22
Glossar enthalten
17
Glossary included
17
Bibliografie enthalten
11
Bibliography included
11
Case study
8
Collection of articles written by one author
8
Fallstudie
8
Festschrift
8
Sammlung
8
Conference paper
6
Konferenzbeitrag
6
Mehrbändiges Werk
5
Multi-volume publication
5
Handbook
4
Handbuch
4
Bibliografie
3
CD-ROM, DVD
3
Elektronischer Datenträger
3
Monografische Reihe
2
Series
2
Accompanied by computer file
1
more ...
less ...
Language
All
English
19
German
1
Author
All
Webster, Frederick E.
2
Akaah, Ishmael P.
1
Anderson, Paul F.
1
Artz, Martin
1
Bloomfield, Daniel
1
Brownlie, Douglas
1
Cadogan, John W.
1
Dadzie, Kofi Q.
1
Diamantopoulos, Adamantios
1
Doyle, Peter
1
Fritz, Wolfgang
1
Gregory, Gary
1
Grönroos, Christian
1
Hollander, Stanley C.
1
Hutt, Michael D.
1
Håkansson, Håkan
1
Karavdic, Munib
1
Kerr, Gayle
1
Kotler, Philip
1
Levy, Sidney J.
1
Maclaran, Pauline
1
Moorman, Christine
1
Reingen, Peter H.
1
Riordan, Edward A.
1
Ronchetto, John R.
1
Saren, Michael
1
Shapiro, Benson P.
1
Wagner, Udo
1
Östberg, Claes
1
more ...
less ...
Published in...
All
The impact of theory on representations of the consumer and the marketing organisation
6
Major theoretical debates and contemporary issues in marketing theory
3
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
International marketing ; Vol. 1
1
Marketing strategy processes and tools
1
SAGE library in marketing
1
The development of critical perspectives in marketing
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The evolution of nonprofit marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
Wagner, Udo
(
ed.
);
Fritz, Wolfgang
(
honouree
); …
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009243480
Saved in:
3
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
4
Tracing emergent processes in marketing strategy formation
Hutt, Michael D.
;
Reingen, Peter H.
;
Ronchetto, John R.
-
2009
Persistent link: https://www.econbiz.de/10003836036
Saved in:
5
Edward A. Filene and Lincoln Filene
Bloomfield, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003643874
Saved in:
6
The marketing concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
7
Valuing marketing's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
8
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
9
The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605099
Saved in:
10
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->