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~source:"econis"
~subject:"Marketingtheorie"
~subject:"SME"
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Marketingtheorie
SME
Marketingmanagement
16,438
Marketing management
16,151
Marketing
3,307
Consumer behaviour
2,494
Konsumentenverhalten
2,494
Theory
2,246
Theorie
2,244
Beziehungsmarketing
1,861
Relationship marketing
1,860
Deutschland
1,629
Germany
1,598
Markenführung
1,358
Brand management
1,356
USA
1,284
United States
1,260
Online-Marketing
1,148
Internet marketing
1,106
Strategisches Management
1,105
Unternehmenserfolg
1,033
Firm performance
1,030
Strategic management
882
Innovation
847
KMU
763
Internationales Marketing
739
International marketing
733
Marktforschung
686
Social Web
671
Social web
671
Werbung
630
Markenimage
601
Brand image
598
Advertising
583
Market research
576
Marketing theory
537
Innovationsmanagement
528
Innovation management
514
Lieferantenmanagement
502
Supplier relationship management
502
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358
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148
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821
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476
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6
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6
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Kotler, Philip
25
Keller, Kevin Lane
15
Homburg, Christian
14
Sheth, Jagdish N.
13
Gilmore, Audrey
9
Laukkanen, Tommi
9
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
O'Dwyer, Michele
8
Reijonen, Helen
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Carson, David
5
Dibb, Sally
5
Didonet, Simone Regina
5
Grönroos, Christian
5
Hirvonen, Saku
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Pilarczyk, Bogna
5
Thurasamy Ramayah
5
Baker, Stephen
4
Bruhn, Manfred
4
Cadogan, John W.
4
Crick, James M.
4
Freiling, Jörg
4
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kitchen, Philip J.
4
Kollmann, Tobias
4
Kowalik, Izabela
4
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American Marketing Association
27
Springer Fachmedien Wiesbaden
4
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Springer Gabler <Firma>
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Cranfield School of Management
1
Deutscher Taschenbuch-Verlag <München>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Institute for the Study of Business Markets
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing Science Institute <Cambridge, Mass.>
1
Marketing zwischen Theorie und Praxis e.V.
1
Mittelstandssymposium
1
National Council of Applied Economic Research
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Summer Educators' Conference
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
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Published in...
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Journal of business research : JBR
31
Journal of strategic marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Marketing intelligence & planning
15
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Lehrbuch
13
AMS review : official publication of the Academy of Marketing Science
11
European journal of marketing : EJM
11
Journal of research in marketing and entrepreneurship : JRME
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
Legends in marketing
10
International journal of entrepreneurship and small business
9
Journal of small business and enterprise development
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International business review : the official journal of the European International Business Academy
8
International entrepreneurship and management journal
8
International marketing review
8
The journal of business & industrial marketing
8
Journal of small business strategy
7
Journal of the Academy of Marketing Science
7
Marketing theory and applications
7
The marketing review
7
Europäische Hochschulschriften / 5
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of economic perspectives : IJEP
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing communications
5
Marketing in kleinen und mittleren Unternehmen
5
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
1
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51
How is entrepreneurial marketing shaped by E-commerce technology : a case study of Chinese pure-play e-retailers
Hong, Yiwen
;
Sukanlaya Sawang
;
Yang, Hsiao-Pei
- In:
International journal of entrepreneurial behavior & research
30
(
2024
)
2/3
,
pp. 609-631
Persistent link: https://www.econbiz.de/10014489116
Saved in:
52
Feeling torn? : the conflicting effects of market and entrepreneurial orientations on manufacturing SMEs' innovation performance
Kim, Hyojin
;
Hur, Daesik
- In:
European journal of innovation management
27
(
2024
)
1
,
pp. 233-262
Persistent link: https://www.econbiz.de/10014501011
Saved in:
53
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
54
Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI : theoretical framework and research propositions
Abrokwah-Larbi, Kwabena
- In:
Journal of contemporary marketing science
7
(
2024
)
1
,
pp. 56-83
Persistent link: https://www.econbiz.de/10014528462
Saved in:
55
Virtual collaboration technology and international business coaching : examining the impact on marketing strategies and sales
Anderson, Stephen J.
;
Chintagunta, Pradeep K.
; …
- In:
Marketing science
43
(
2024
)
3
,
pp. 637-672
Persistent link: https://www.econbiz.de/10014529248
Saved in:
56
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
57
Mediation of learning orientation on market orientation and business performance : evidence from Brazilian Small and Medium Enterprises (SMEs)
Guerra, Rodrigo Marques de Almeida
;
Camargo, Maria Emilia
- In:
Benchmarking : an international journal
31
(
2024
)
2
,
pp. 590-610
Persistent link: https://www.econbiz.de/10014503123
Saved in:
58
Should SMEs diversify their global destinations? : the role of market insights and digital transformation
Luu Tien Dung
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 438-458
Persistent link: https://www.econbiz.de/10015056878
Saved in:
59
Unveiling hidden patterns between managerial assumptions, international market orientation, and performance : an unexplored journey into Japanese SMEs
Abu Farha, Allam
;
Elbanna, Said
;
Al-Kwifi, Osama Sam
; …
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 790-815
Persistent link: https://www.econbiz.de/10015056908
Saved in:
60
Innovation, export orientation, export assistance, and SMEs' export performance : a case in Vietnam's Mekong delta provinces
Ai-Cam Tran
;
Giang-Do Nguyen
;
Thu-Hien Thi Dao
;
Anh-Tin Ngo
- In:
Journal for international business and entrepreneurship …
16
(
2024
)
1
,
pp. 86-116
Persistent link: https://www.econbiz.de/10015057145
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