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~source:"econis"
~subject:"Marketingtheorie"
~subject:"Social web"
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Marketingtheorie
Social web
Marketingmanagement
16,289
Marketing management
16,005
Marketing
3,274
Consumer behaviour
2,439
Konsumentenverhalten
2,439
Theory
2,236
Theorie
2,234
Beziehungsmarketing
1,824
Relationship marketing
1,823
Deutschland
1,631
Germany
1,600
Markenführung
1,335
Brand management
1,333
USA
1,283
United States
1,259
Online-Marketing
1,109
Strategisches Management
1,093
Internet marketing
1,071
Unternehmenserfolg
1,018
Firm performance
1,015
Strategic management
873
Innovation
832
KMU
752
SME
752
Internationales Marketing
732
International marketing
726
Marktforschung
682
Social Web
653
Werbung
623
Markenimage
587
Brand image
584
Advertising
576
Market research
572
Marketing theory
534
Innovationsmanagement
523
Innovation management
509
Lieferantenmanagement
498
Supplier relationship management
498
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99
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720
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465
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9
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86
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46
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27
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23
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21
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21
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20
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20
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19
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19
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18
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11
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11
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9
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9
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8
Festschrift
8
Sammlung
8
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5
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5
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4
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981
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6
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Kotler, Philip
26
Keller, Kevin Lane
15
Homburg, Christian
14
Sheth, Jagdish N.
13
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Bruhn, Manfred
7
Hunt, Shelby D.
7
Krohmer, Harley
7
Kumar, V.
7
Tadajewski, Mark
7
Wensley, Robin
7
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Grönroos, Christian
5
Haenlein, Michael
5
Ozuem, Wilson
5
Pilarczyk, Bogna
5
Ryan, Damian
5
Adeola, Ogechi
4
Baker, Stephen
4
Dibb, Sally
4
Freiling, Jörg
4
Karjaluoto, Heikki
4
Kirchgeorg, Manfred
4
Kollmann, Tobias
4
Lehmann, Donald R.
4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Shankar, Venkatesh
4
Varadarajan, Rajan
4
Agnihotri, Raj
3
Backhaus, Klaus
3
Baker, Michael John
3
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American Marketing Association
27
Springer Fachmedien Wiesbaden
4
Books on Demand GmbH <Norderstedt>
3
Springer Gabler <Firma>
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
Cranfield School of Management
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <10, 2011, Berlin>
1
IGI Global
1
Institute for the Study of Business Markets
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marketing Science Institute <Cambridge, Mass.>
1
National Council of Applied Economic Research
1
Palgrave Macmillan <Firma>
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Primary Research Group <New York, NY>
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
Tūran Universitetí
1
USA / Department of Agriculture
1
Universität Siegen / Lehrstuhl für Marketing
1
Universität St. Gallen / Institut für Marketing und Handel
1
Univerzita Komenského v Bratislave / Katedra marketingu
1
Wiley-VCH
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
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Journal of business research : JBR
26
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of marketing management : MM
18
SpringerLink / Bücher
17
International journal of internet marketing and advertising : IJIMA
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of the Academy of Marketing Science
14
Lehrbuch
13
Business horizons
12
AMS review : official publication of the Academy of Marketing Science
11
Springer eBook Collection
11
Journal of marketing communications
10
Journal of strategic marketing
10
Legends in marketing
10
The journal of business & industrial marketing
9
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
8
Marketing theory and applications
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of historical research in marketing
6
Journal of internet commerce
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing intelligence & planning
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
McGraw-Hill/Irwin series in marketing
5
The marketing review
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of open innovation : technology, market, and complexity
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1
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81
Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
Saved in:
82
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
83
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
84
The emergence of virtual influencers : a shift in the influencer marketing paradigm
Jhawar, Anand
;
Kumar, Prashant
;
Varshney, Sanjeev
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 468-484
Persistent link: https://www.econbiz.de/10014302749
Saved in:
85
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
86
CSR communication of fashion firms : the importance of social media in the market
In:
Annals in social responsibility : ASR
9
(
2023
)
1
,
pp. 16-17
Persistent link: https://www.econbiz.de/10014305999
Saved in:
87
Exploring the success factor of social media marketing strategies among micro-enterprises in Malaysia
Noor Fadhiha Mokhtar
;
Zuha Rosufila Abu Hasan
- In:
International journal of electronic business : IJEB
18
(
2023
)
3
,
pp. 249-268
Persistent link: https://www.econbiz.de/10014309270
Saved in:
88
Drivers of e-marketing orientation for entrepreneurs and the self-employed in Jordan : the moderating role of perceived continuity of COVID-19 using the SEM approach
Hadi, Wa'el
;
Nawafleh, Sahem
- In:
International journal of entrepreneurial venturing : IJEV
15
(
2023
)
2
,
pp. 164-183
Persistent link: https://www.econbiz.de/10014310803
Saved in:
89
Entrepreneurial orientation and performance of SMEs : the roles of marketing capabilities and social media usage
Susanto, Perengki
;
Mohammad Enamul Hoque
;
Najeeb Ullah Shah
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
2
,
pp. 379-403
Persistent link: https://www.econbiz.de/10014310975
Saved in:
90
Optimising social media and marketing communication strategies for voter education : a way forward for Independent National Electoral Commission (INEC) in Nigeria
Ogbu, Silk Ugwu
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 155-184)
.
2023
Persistent link: https://www.econbiz.de/10014289800
Saved in:
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