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~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammelwerk"
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Marketingtheorie
Marketingmanagement
671
Marketing management
644
Marketing
205
Deutschland
149
Germany
148
Theorie
99
Theory
99
Consumer behaviour
78
Konsumentenverhalten
78
Beziehungsmarketing
66
Relationship marketing
66
Strategisches Management
59
USA
59
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59
Marktforschung
51
Market research
49
Marketing theory
46
Welt
43
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43
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41
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39
Lieferantenmanagement
39
Markenführung
39
Supplier relationship management
39
Innovationsmanagement
38
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38
Werbung
38
Innovation management
36
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36
Öffentlichkeitsarbeit
36
Online-Marketing
35
Advertising
34
International marketing
33
Internationales Marketing
33
Unternehmen
33
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32
Kommunikation
30
Internet marketing
29
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25
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47
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Collection of articles of several authors
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169
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169
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79
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68
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56
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56
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38
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38
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33
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30
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25
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22
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21
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18
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18
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18
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17
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17
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9
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9
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7
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6
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6
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6
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5
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5
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4
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4
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4
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3
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41
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3
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Pilarczyk, Bogna
4
Sheth, Jagdish N.
4
Freiling, Jörg
2
Kollmann, Tobias
2
Lilien, Gary L.
2
Perreault, William D.
2
Shankar, Venkatesh
2
Wa´skowski, Zygmunt
2
Wind, Yoram
2
Bauer, András
1
Bloom, Paul N.
1
Brady, Michael K.
1
Brown, Tom
1
Clarke, Irvine
1
Coates, Nigel
1
Cron, William L.
1
Diamantopoulos, Adamantios
1
Djafarova, Elmira
1
Doherty, Anne Marie
1
Dolan, Robert J.
1
Eisend, Martin
1
Evans, Kenneth R.
1
Flaherty, Theresa B.
1
Fritz, Wolfgang
1
Fürderer, Ralph
1
Grewal, Dhruv
1
Griffith, David
1
Grönroos, Christian
1
Hamilton, Rebecca W.
1
Harker, Michael
1
Hart, David
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Herrmann, Andreas
1
Hildebrandt, Lutz
1
Hunter, Gary K.
1
Jørgensen, Steffen
1
Kamenz, Uwe
1
Kamins, Michael A.
1
Kerin, Roger A.
1
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American Marketing Association
15
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1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
European Advertising Academy
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Proceedings series / American Marketing Association
5
Legends in marketing
4
Zeszyty naukowe
3
AMA educators' proceedings
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
Journal of marketing management : MM
2
Advances in advertising research
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
European Advertising Academy
1
Gabler Research
1
Lecture notes in economics and mathematical systems : LNEMS
1
Marketing intelligence & planning
1
Marketing knowledge series
1
Routledge companions
1
SAGE library in marketing
1
Series / American Marketing Association
1
The practice of management series
1
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
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ECONIS (ZBW)
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Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
2
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
3
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Freiling, Jörg
(
ed.
);
Kollmann, Tobias
(
contributor
)
-
2015
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010528993
Saved in:
4
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
5
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
6
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
7
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
8
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
9
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
10
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
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