Trzebiński, Wojciech; Marciniak, Beata; Karwowska, Joanna - In: Cogent business & management 11 (2024) 1, pp. 1-19
questions are addressed: (1) How does the purchase intent for 'concrete-superior' options depend on the evaluation mode in …-superior' option presented). Purchase intent, perceived benefits (Studies 1 and 2), perceived trustworthiness, and helpfulness (Study 1 …) were measured. Data were analyzed with ANOVA and PROCESS models. The findings indicated that the purchase intent regarding …