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Search: person:"Kwon, Wi-suk"
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Kwon, Wi-suk
20
Forsythe, Sandra
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Byun, Sang-Eun
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Gilbert, Juan E.
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Kwon, Wi-Suk
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Journal of fashion marketing and management
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2
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ECONIS (ZBW)
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1
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
2
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
3
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
4
Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee
;
Kwon, Wi-suk
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
Saved in:
5
External pressure or internal culture? : an innovation diffusion theory account of small retail businesses' social media use
Kwon, Wi-suk
;
Woo, Hongjoo
;
Sadachar, Amrut
;
Huang, Xiao
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648884
Saved in:
6
Effects of internal-external congruence-based CSR positioning : an attribution theory approach
Ginder, Whitney
;
Kwon, Wi-suk
;
Byun, Sang-Eun
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 355-369
Persistent link: https://www.econbiz.de/10012436750
Saved in:
7
Shifting value perceptions among young urban Indian consumers : the role of need for distinctiveness and western acculturation
Mann, Manveer
;
Kwon, Wi-suk
;
Byun, Sang-Eun
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 127-133
Persistent link: https://www.econbiz.de/10011904347
Saved in:
8
Are third-party green-brown ratings believed? : the role of prior brand loyalty and environmental concern
Kwon, Wi-suk
;
Englis, Basil
;
Mann, Manveer
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 815-822
Persistent link: https://www.econbiz.de/10011436296
Saved in:
9
Impact of online flow on brand experience and loyalty
Shim, Soo In
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
Saved in:
10
Credibility in the blogosphere : a study of measurement and influence of wine blogs as an information source
Cosenza, Tracy Rickman
;
Solomon, Michael R.
;
Kwon, Wi-suk
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10011294147
Saved in:
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