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12
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Östberg, Jacob
15
Ostberg, Jacob
6
Hartmann, Benjamin Julien
4
Askegaard, Søren
2
Dobscha, Susan
2
Lagnevik, Magnus
2
Lareke, Anders
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Peñaloza, Lisa
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Sjöholm, Ingegerd
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New horizons in the economics of innovation
2
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1
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Handbook of qualitative research methods in marketing
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1
Brand morphogenesis : the role of heterogeneous consumer sub-assemblages in the change and continuity of a brand
Molander, Susanna
;
Östberg, Jacob
;
Peñaloza, Lisa
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 762-785
Persistent link: https://www.econbiz.de/10013542022
Saved in:
2
Crossing wires : short-circuiting marketing theory
Coffin, Jack
;
Eichert, Christian A.
;
Bettany, Shona
; …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 275-292
Persistent link: https://www.econbiz.de/10013257609
Saved in:
3
Presenting marketing through music : Alpen sind immer wunderschön
Hartmann, Benjamin Julien
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1796-1809
Persistent link: https://www.econbiz.de/10014234149
Saved in:
4
The quest for masculine to-be-looked-at-ness? : exploring consumption-based self-objectification among heterosexual men
Östberg, Jacob
- In:
The Routledge companion to marketing and feminism
,
(pp. 222-238)
.
2022
Persistent link: https://www.econbiz.de/10014474352
Saved in:
5
Introduction to the special issue on gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 181-187
Persistent link: https://www.econbiz.de/10012515236
Saved in:
6
Gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
(
ed.
);
Östberg, Jacob
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012515290
Saved in:
7
Why do crowds cause trouble? : exploring affective instability in collectivity
Lopes, Maíra Magalhães
;
Hietanen, Joel
;
Östberg, Jacob
- In:
Marketing theory
21
(
2021
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10012660672
Saved in:
8
Failure : perspectives and prospects in marketing and consumption theory
Kjeldgaard, Dannie
;
Nøjgaard, Mikkel
;
Hartmann, …
- In:
Marketing theory
21
(
2021
)
2
,
pp. 277-286
Persistent link: https://www.econbiz.de/10012520610
Saved in:
9
Cultural approaches
Schultz Nybacka, Pamela
;
Östberg, Jacob
- In:
Theories and perspectives in business administration
,
(pp. 297-324)
.
2020
Persistent link: https://www.econbiz.de/10012227026
Saved in:
10
Unboxing marketing : creating value for consumers, firms, and society
Hartmann, Benjamin Julien
;
Östberg, Jacob
;
Parment, Anders
-
2020
-
First edition
Persistent link: https://www.econbiz.de/10012168993
Saved in:
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