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Search: person:"Reinares, Pedro"
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Reinares, Pedro
7
Arrazola Vacas, María
3
Hevia Payá, José de
3
Agirre, Izaskun
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Agirre, Amaia
1
Freundlich, Fred
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Garcia, Luis
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Reinares, Ricardo
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Advertising in new formats and media : current research and implications for marketers
1
Annals of public and cooperative economics
1
International journal of advertising : the quarterly review of marketing communications
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JMM : the international journal on media management
1
Review of radical political economics
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1
New forms of advertising in television : types and effectiveness
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 47-76)
.
2016
Persistent link: https://www.econbiz.de/10011473401
Saved in:
2
Which new forms of television advertising are most strongly recalled? : a quantitative analysis
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
The journal of media economics
29
(
2016
)
4
,
pp. 153-166
Persistent link: https://www.econbiz.de/10011742239
Saved in:
3
Does a democratic management model enhance performance through market orientation? : empirical evidence from the Mondragon industrial group
Agirre, Izaskun
;
Reinares, Pedro
;
Freundlich, Fred
- In:
Review of radical political economics
47
(
2015
)
3
,
pp. 345-367
Persistent link: https://www.econbiz.de/10011337545
Saved in:
4
Antecedents to market orientation in the worker cooperative organization : the Mondragon group
Agirre, Izaskun
;
Reinares, Pedro
;
Agirre, Amaia
- In:
Annals of public and cooperative economics
85
(
2014
)
3
,
pp. 387-408
Persistent link: https://www.econbiz.de/10010501014
Saved in:
5
Do new forms of television advertising occasion better recall than traditional advertising spots
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10009757948
Saved in:
6
Are the new forms of television advertising beneficial for the advertisers and the TV management? : a Spanish television advertising study
Reinares, Pedro
;
Reinares, Ricardo
- In:
JMM : the international journal on media management
15
(
2013
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010200166
Saved in:
7
Methods of improving the physical spaces of banking establishments
Reinares, Pedro
;
Garcia, Luis
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 376-389
Persistent link: https://www.econbiz.de/10009581842
Saved in:
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