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Search: person:"Sonnier, Garrett P."
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Sonnier, Garrett P.
8
Rutz, Oliver J.
6
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1
Li, Kathleen T.
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McAlister, Leigh
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing research
1
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1
Statistical inference for the factor model approach to estimate causal effects in quasi-experimental settings
Li, Kathleen T.
;
Sonnier, Garrett P.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 449-472
Persistent link: https://www.econbiz.de/10014294942
Saved in:
2
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
3
VANISH regularization for generalized linear models
Rutz, Oliver J.
;
Sonnier, Garrett P.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
4
,
pp. 415-437
Persistent link: https://www.econbiz.de/10012153048
Saved in:
4
A new method to aid copy testing of paid search text advertisements
Rutz, Oliver J.
;
Sonnier, Garrett P.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 885-900
Persistent link: https://www.econbiz.de/10011784987
Saved in:
5
The market value for product attribute improvements under price personalization
Sonnier, Garrett P.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 168-177
Persistent link: https://www.econbiz.de/10010400708
Saved in:
6
A latent instrumental variables approach to modeling keyword conversion in paid search advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
;
Sonnier, Garrett P.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 306-319
Persistent link: https://www.econbiz.de/10009563673
Saved in:
7
The evolution of internal market structure
Rutz, Oliver J.
;
Sonnier, Garrett P.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 274-289
Persistent link: https://www.econbiz.de/10009006847
Saved in:
8
A dynamic model of the effect of online communications on firm sales
Sonnier, Garrett P.
;
McAlister, Leigh
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 702-716
Persistent link: https://www.econbiz.de/10009299471
Saved in:
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