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Search: subject:"Social CRM"
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Beziehungsmarketing
43
Relationship marketing
43
Social Web
37
Social web
37
Social CRM
23
Internet marketing
16
Online-Marketing
16
social CRM
15
CRM
13
customer relationship management
7
social media
7
Firm performance
6
Social media
6
Unternehmenserfolg
6
Consumer behaviour
5
Konsumentenverhalten
5
Social Media
5
Social network
5
Soziales Netzwerk
5
Strategic management
5
Strategisches Management
5
Viral marketing
5
Marketing management
4
Marketingmanagement
4
Structural equation model
4
Strukturgleichungsmodell
4
Virales Marketing
4
Customer engagement
3
Customer integration
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
Facebook
3
KMU
3
Kundenintegration
3
Performance measurement
3
Performance-Messung
3
SME
3
Web 2.0
3
structural equation modelling
3
Artificial intelligence
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46
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46
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Harrigan, Paul
3
Jung, Reinhard
3
Agnihotri, Raj
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Hanic, Azra
2
Hidayanto, Achmad Nizar
2
Hrnjic, Anes
2
Kim, Hyun Gon
2
Meyliana
2
Pilav-Velic, Amila
2
Thrassou, Alkis
2
Vrontis, Demetris
2
Wang, Zhan
2
Aboalganam, Khalid M.
1
Afaq, Anam
1
Al-Ma'aitah, Mohammad
1
Al-Madi, Faisal N.
1
Al-mashahedi, Ali B. Abduljabar
1
Alas, Y.
1
Anshari, M.
1
Awad, Hussain A. H.
1
Baumöl, Ulrike
1
Bongaerts, Robert
1
Budiardjo, Eko K.
1
Budiardjo, Eko Kuswardono
1
Cao, Ray Qing
1
Chang, I-Cheng
1
Chen, Yan
1
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1
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1
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1
Choudhury, Musfiq Mannan
1
Constantinides, Efthymios
1
Davis, Jonathan
1
Di Gregorio, Angelo
1
Dixit, Ruchi V.
1
El Faker, Abdellatif
1
El Ghazi, Hamid
1
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International journal of electronic customer relationship management : IJECRM
3
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
International journal of business information systems : IJBIS
2
Journal of business research : JBR
2
Research journal of business management
2
Economic review : journal of economics & business
1
Economic review : journal of economics and business
1
Economics, management and financial markets
1
Electronic markets : the international journal on networked business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of quality innovation
1
International marketing review
1
International small business journal : ISBJ
1
Journal of fashion marketing and management
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of industrial engineering and management : JIEM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management & governance
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Management information systems : mis quarterly
1
Marketing intelligence & planning
1
Paradigm : the journal of Institute of Management Technology
1
Phantom ex machina : digital disruption's role in business model transformation
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Springer Texts in Business and Economics
1
Springer eBook Collection
1
Technological forecasting & social change : an international journal
1
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology
1
The journal of business & industrial marketing
1
Theoretical and applied economics : GAER review
1
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ECONIS (ZBW)
Other ZBW resources
7
EconStor
4
RePEc
4
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1
Social Listening Practices towards
Social
CRM
and Customer Relationship Performance in the Fast-Food Industry in Sri Lanka
Gurunathasivam, S.
;
Samarasinghe, G. D.
;
Kuruppu, G. N.
- In:
Vidyodaya journal of management : VJM
9
(
2023
)
2
,
pp. 109-137
Persistent link: https://www.econbiz.de/10014384055
Saved in:
2
Is Facebook an effective tool to access foreign markets? : evidence from international export performance of fashion firms
Mazzucchelli, Alice
;
Chierici, Roberto
;
Di Gregorio, Angelo
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1107-1144
Persistent link: https://www.econbiz.de/10012656539
Saved in:
3
Investigating the effect of the social customer relationship management (CRM) on customers and financial performance : evidence from Iraq
Al-mashahedi, Ali B. Abduljabar
;
Zhang, Jing
;
Harjan, …
-
2021
Persistent link: https://www.econbiz.de/10012593867
Saved in:
4
Examining the role of
social
CRM
capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
5
Social
CRM
: linking the dots of customer service and customer loyalty during COVID-19 in the hotel industry
Afaq, Anam
;
Gaur, Loveleen
;
Singh, Gurmeet
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 992-1009
Persistent link: https://www.econbiz.de/10013546105
Saved in:
6
Online complaint handling : a text analytics-based classification framework
Yelkenci, Birce Dobrucalı
;
Özdağoğlu, Güzin
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10014313058
Saved in:
7
International relationship management during social distancing : the role of AI-integrated
social
CRM
by MNEs during the Covid-19 pandemic
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Thrassou, Alkis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1263-1294
Persistent link: https://www.econbiz.de/10014470119
Saved in:
8
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Saved in:
9
A
social
CRM
analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya
;
El Ghazi, Hamid
;
Oubrich, Mourad
;
El …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
Saved in:
10
Social Media Management : Using Social Media as a Business Instrument
Looy, Amy van
-
2022
-
2nd ed. 2022.
strategies and business models for social media, influencer marketing, viral campaigns,
social
CRM
, employer branding, e …
Persistent link: https://www.econbiz.de/10013192362
Saved in:
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