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Consumer behaviour
47
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47
Brand management
33
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31
Markenimage
31
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26
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25
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symbolism
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Symbolism
8
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Aesthetics
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Beziehungsmarketing
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Perception
5
Product design
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Produktgestaltung
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sound symbolism
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Branding
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Emotion
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Kulturelle Identität
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Linguistics
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Unternehmenskultur
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Pathak, Abhishek
5
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4
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4
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4
Ketron, Seth
3
Motoki, Kosuke
3
Pogacar, Ruth
3
Spears, Nancy
3
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3
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2
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2
Guèvremont, Amélie
2
Kalro, Arti D.
2
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2
Kouril, Michal
2
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2
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2
Martin, Ulf
2
Park, Jaewoo
2
Sharma, Dinesh
2
Vilnai-Yavetz, Iris
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Wu, Lan
2
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Marketing letters : a journal of research in marketing
6
Journal of business research : JBR
5
The journal of brand management : an international journal
5
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
Journal of travel and tourism marketing
2
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2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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2
Asia Pacific journal of marketing and logistics
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Athens journal of business & economics : AJBE
1
Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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1
Eurasian geography and economics
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1
Gender in management : an international journal
1
Global economic review
1
HEC Paris research paper series
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Italian journal of marketing : ITJM
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of destination marketing & management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of historical research in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Management & organizational history : M&OH
1
Management learning : the international journal for managerial and organizational learning and development
1
Management learning : the journal for managerial and organizational learning
1
Organization science
1
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ECONIS (ZBW)
RePEc
23
USB Cologne (EcoSocSci)
20
BASE
4
EconStor
1
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1
Overview of the brand journey and opportunities for future studies
Loureiro, Sandra Maria Correia
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 179-206
Persistent link: https://www.econbiz.de/10014330928
Saved in:
2
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
3
In praise of shadows : exploring the hidden (responsibility) curriculum
Wall, Tony
;
Blasco, Maribel
;
Nkomo, Stella M.
;
Racz, Marton
- In:
Management learning : the international journal for …
54
(
2023
)
3
,
pp. 291-304
Persistent link: https://www.econbiz.de/10014326198
Saved in:
4
Public opinion and impression management in the communication of performance during the second Iraq war
Audia, Pino
;
Rousseau, Horacio E.
;
Stimmler, Mary Kate
- In:
Organization science
34
(
2023
)
2
,
pp. 777-800
Persistent link: https://www.econbiz.de/10014320330
Saved in:
5
How brand names affect consumer perceptions : an experimental study on the sound
symbolism
of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
6
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
7
Luxury brand cultural
symbolism
: signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
Saved in:
8
Do you Really want to become a billionaire? : a look inside the inner theatre of the super-rich
Kets de Vries, Manfred F. R.
-
2021
Persistent link: https://www.econbiz.de/10012545684
Saved in:
9
O valor simbólico da marca iphone para a base da pirâmide
Campos, Alyce Cardoso
;
Rezende, Daniel Carvalho de
- In:
Consumer behavior review : CBR
5
(
2021
)
2
,
pp. 182-195
Persistent link: https://www.econbiz.de/10012590918
Saved in:
10
"Foreign brands of course!" : an ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands
Khair, Nadine
;
Lloyd-Parkes, Elizabeth
;
Deacon, Jonathan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10012584789
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