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Search: person:"Abhijit Biswas"
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Biswas, Abhijit
27
Dutta, Sujay
6
Burton, Scot
5
Pullig, Chris
4
Burman, Bidisha
3
Das, Neel
3
Krishnan, Balaji C.
3
Licata, Jane W.
3
Grewal, Dhruv
2
Netemeyer, Richard G.
2
Thota, Sweta
2
Yagci, Mehmet I.
2
Alford, Bruce L.
1
Biswas, Dipayan
1
Chaturvedi Thota, Sweta
1
Daughtridge, Christopher
1
Dean, Dwane Hal
1
Granzin, Kent L.
1
Krishnan, Ram
1
McKee, Daryl
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Netemeyer, Richard
1
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Journal of business research : JBR
6
Journal of retailing
4
Journal of the Academy of Marketing Science
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
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OLC EcoSci
ECONIS (ZBW)
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Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites
Chaturvedi Thota, Sweta
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-907
Persistent link: https://www.econbiz.de/10010043473
Saved in:
2
Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help?
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 124-139
Persistent link: https://www.econbiz.de/10009796384
Saved in:
3
I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context
Thota, Sweta
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
38
(
2009
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10009976388
Saved in:
4
I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context
Thota, Sweta
;
Biswas, Abhijit
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10008229551
Saved in:
5
Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10008250659
Saved in:
6
Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-775
Persistent link: https://www.econbiz.de/10008895067
Saved in:
7
Low price signal default: an empirical investigation of its consequences
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10007735096
Saved in:
8
Partitioned pricing: Can we always divide and prosper?
Burman, Bidisha
;
Biswas, Abhijit
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 423-436
Persistent link: https://www.econbiz.de/10007883833
Saved in:
9
Semantic cues in reference price advertisements: The moderating role of cue concreteness
Krishnan, Balaji C.
;
Biswas, Abhijit
;
Netemeyer, Richard G.
- In:
Journal of retailing
82
(
2006
)
2
,
pp. 95-104
Persistent link: https://www.econbiz.de/10007259594
Saved in:
10
Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity
Pullig, Chris
;
Netemeyer, Richard G.
;
Biswas, Abhijit
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
4
,
pp. 528-542
Persistent link: https://www.econbiz.de/10007278680
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