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Balmer, John M.T.
36
Greyser, Stephen A.
6
Balmer, John M. T.
5
Gray, Edmund R.
5
Balmer, John M T
3
He, Hong-Wei
3
Dinnie, Keith
2
Fukukawa, Kyoko
2
Baker, Michael I.
1
Hudson, Bradford T.
1
Illia, Laura
1
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European journal of marketing : EJM
13
Journal of general management
7
Corporate communications : an international journal
6
California management review : CMR
3
International studies of management and organization
3
Journal of business ethics : JOBE
3
Journal of marketing management : MM
3
Management decision : MD
2
Long range planning : LRP ; international journal of strategic management
1
Operations research, Management science : OR MS ; the international literature digest
1
The journal of brand management : an international journal
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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OLC EcoSci
ECONIS (ZBW)
106
Other ZBW resources
4
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1
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1
Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?
Balmer, John M.T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010166364
Saved in:
2
Corporate heritage brands: Mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M.T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 347-361
Persistent link: https://www.econbiz.de/10010166366
Saved in:
3
A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective
He, Hong-Wei
;
Balmer, John M.T.
- In:
European journal of marketing : EJM
47
(
2013
)
3
,
pp. 401-430
Persistent link: https://www.econbiz.de/10010099461
Saved in:
4
BRANDING AND IDENTITY - Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration
Balmer, John M T
- In:
California management review : CMR
54
(
2012
)
3
,
pp. 6-34
Persistent link: https://www.econbiz.de/10009976245
Saved in:
5
Strategic corporate brand alignment: Perspectives from identity based views of corporate brands
Balmer, John M.T.
- In:
European journal of marketing : EJM
46
(
2012
)
7
,
pp. 1064-1093
Persistent link: https://www.econbiz.de/10009993588
Saved in:
6
Corporate communication and corporate marketing: Their nature, histories, differences and similarities
Illia, Laura
;
Balmer, John M.T.
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 415-434
Persistent link: https://www.econbiz.de/10010034675
Saved in:
7
Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011)...
Balmer, John M T
- In:
The journal of brand management : an international journal
18
(
2011
)
8
,
pp. 517-545
Persistent link: https://www.econbiz.de/10009138276
Saved in:
8
Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded
Balmer, John M. T.
;
Powell, Shaun M.
;
Greyser, Stephen A.
- In:
Journal of business ethics : JOBE
102
(
2011
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009187848
Saved in:
9
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
Balmer, John M.T.
- In:
European journal of marketing : EJM
45
(
2011
)
9
,
pp. 1380-1399
Persistent link: https://www.econbiz.de/10009329139
Saved in:
10
Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity-based views of the firm
Balmer, John M.T.
- In:
European journal of marketing : EJM
45
(
2011
)
9
,
pp. 1329-1353
Persistent link: https://www.econbiz.de/10009329142
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